The main target audience of the project: recruiters (HR), CEOs of trucking (transportation) companies who hire drivers (CDL truck driver, truck driver, etc).
Facebook advertising does not work, very expensive registrations and not the target audience (traffic comes, but does not register). If necessary, I can provide access to the Facebook account for creative analysis. The main audience now is organic and word-of-mouth.
The website provides reviews of drivers who have worked in trucking companies. Each driver search costs $8. Accordingly, the CPA cost for registration, attraction, and the first balance top-up by the user should not exceed $50. The test budget is from $1000, but we are ready to expand as we achieve the set KPI up to infinity and fix a percentage for the delivered KPI in the future.
We have implemented a tracking system for monitoring registrations and payments, so I will provide a link and access to the personal account where you can track the number of registrations and payments.
Please indicate:
1) The cost of your work (setup + management of the test campaign)
2) Cases
Based on the results of the test work, it will be decided whether to continue working or not.