It is necessary to create creatives for 2 products, taking into account the following requirements:
1. Product photos must be bright and attractive, on a colored background, containing texts with the advantages of the product along with technical specifications, and include fragments of photos showing the use or demonstration of the product's functionality.
2. These photos should serve as a selling catalog for the product or a so-called selling photo funnel. The task of the photo funnel is to showcase all advantages, address all objections, and sell the product.
3. Before creating the creatives, you need to open the marketplace website via VPN where examples of products with creatives will be available (the website will be sent in private) and conduct a search for a similar product on the first page sorted by popularity (this is the default setting, do not change). You need to review the creatives on the first page and use them as a sample. The best selling creatives are located there.
4. All texts on the creatives must be in Ukrainian only.
5. The main photo should not contain the words: gift, guarantee, free shipping.
The main photo should attract the buyer to open the card and view the subsequent photos one by one. The size of the product in the main creative must be at least the size of a similar product on the Rozetka seller's page. That is, in the main creative, we ensure the size is the same as in the first photo of a similar product on Rozetka, but we add the name and literally a couple of advantages (if more does not fit) and decorate it in the overall style of all creatives. If necessary, the product can be placed diagonally or the product name can be shifted to one side to enlarge the product and achieve its maximum possible size in the creative.
6. In the main photo, the text should include the product name without the brand and model, and the top 3-5 advantages, and if there is not enough space, then technical specifications (provided below).
7. Texts on the main photo should not be placed in the area of the Rozetka marketplace icons (the upper strip is approximately 5% of the total height of the creative, this requirement is only for creatives sized 3000px by 4000px, that is, for Rozetka).
8. From the photos, the buyer should receive all the comprehensive information about the product and its advantages without reading the textual description of the product.
9. There should not be too much text on the images, only in a concise manner. If a lot of information needs to be placed, then increase the number of creatives, distributing the text among them.
10. For one product, you need to create 5-8 creatives. They need to be made in two sizes: for Rozetka - 3000px by 4000px
Promo - 3000px by 3000px
11. If the product comes with a gift, then the first creative must be made in such a way that the gift can be removed without losing its appearance and content. Also, provide a version of the first creative with and without the gift in the results.
12. As a result, you need to obtain: creatives in jpeg format in two sets (3000px by 4000px and 3000px by 3000px), the first creative in two variants, in two sizes with and without the gift, as well as the source files of all creatives in all sizes, preferably in PSD, but other formats and forms are acceptable, the main thing is the ability to make corrections in the future.
The products for which creatives need to be made will be sent in private.
