Designing a brand book

Improvement of the visual design of the brand book

Task volume: 2–3 slides
Goal: to enhance the visual component of the brand book so that it fully reflects the brand's DNA — its aesthetics, positioning as a premium brand, values, and uniqueness.

🎯 Purpose of the brand book

The brand book is a key communication tool with the target audience:

• representatives of retail and multi-brand platforms;

• media, press, museums, industry curators;

• organizers of social events and fashion projects.

For them, the brand book is the first “touch” to the brand.
Its task is to engage and evoke emotion, so that from the very first seconds the reader feels the brand's aesthetics and wants to continue the acquaintance.

📖 Meaningful and visual brief

The brand book must be:

• visually appealing (in accordance with the visual brief, which will be provided later);

• stylistically cohesive and premium;

• informative, but not boring — like a fashion gallery in digital format;

• reflecting the spirit of the brand and its DNA.

This is not just design, but a visual narrative about the brand, which should work as a presentation and as a first impression of the partner.

📦 What is required from the freelancer

1. Create 2–3 slides in the style of the future brand book (in PDF or Figma format).

2. Show your vision of the brand's visual presentation — color selection, typography, composition, texture, photo presentation.

3. Maintain a sense of premium, femininity, and confidence.

📝 What to send in response

• An approximate cost for the work on the complete brand book and lookbook;

🕊 Final goal

Based on the results of the test task, we will select a designer for the development of a full brand book, lookbook, and catalog for Dasha Fashion.

Please send your applications indicating the expected payment for the test task of 2-3 slides.