We need an SEO specialist who will take on the task of on-page optimization for the blog.
Given: there is a blog that is regularly updated, and it is important that the contractor can competently optimize the existing pages and articles so that they rank higher in search results.
What needs to be done:
1. Analyze the current blog pages:
- Use Ahrefs (or similar tools) to analyze the current positions of the blog pages and identify keywords for which the pages can gain traffic.
- Highlight pages that are already receiving traffic but do not rank high in search results, and determine what improvements can help elevate them to the top.
- Identify pages with growth potential that can be optimized to attract more traffic and improve rankings.
2. Competitor analysis:
- Study which pages are at the top for our main queries and competitors' keywords.
- Look at which competitor articles on the same topic are in the top and understand what they are doing right in terms of content and SEO (text structure, keyword usage).
Use Ahrefs for a detailed analysis of competitor pages and highlight strategies that can be applied to improve positions on our site.
Additional information:
- We will provide a list of posts that should not be touched to avoid unnecessary changes.
- If necessary, we will also provide screenshots from Google Search Console (GSC) to see the ranking of keywords for the necessary blog pages and focus on optimizing the most promising ones.
3. Preparation of recommendations and optimization:
- Provide a document with recommendations for on-page optimization for 8-10 blog pages.
- Indicate which specific text elements need to be changed or improved, and how.
- Indicate pages that are also recommended for further optimization.
What is required from the contractor:
- Successful experience in on-page for English-speaking sites, including blogs.
- Availability of the Ahrefs tool and the ability to use it for competitor and search position analysis.
- Deep knowledge in content analysis and text structure for SEO.
- Ability to find pages with high potential and effectively optimize them for new keywords.
