Optimization of Google PMax advertising
134 USD 
Business Description:
We have a store listed in the catalog All.biz, where we sell:
gadgets,
electronics,
sports goods.
Number of products: about 1000 items
What is already available:
A PMax campaign is set up in Google Ads with a budget of 1500 UAH/day
Access to Google Ads (administrator) and Google Analytics (GA4) (editor) is available
Problems and Limitations:
The campaign is set up very basic "template-like", without segmentation, etc.
Analytics transmits data incorrectly (incorrect events, duplicates, or not all conversions are displayed)
No access to Merchant Center
Task Objective:
Optimize/redesign the current campaign
(considering the product feed, but without Merchant Center)Increase sales through Google Ads
Improve the effectiveness of the PMax campaign
Enhance ad quality
Improve creatives (images, headlines, texts)
Set up correct event transmission in Google Analytics 4 (transmission of orders, amounts, events excluding duplicates and useless goals)
Client's review of cooperation with Mykola Rivnyi
Optimization of Google PMax advertisingGreat job on optimizing PMax!
The freelancer clearly understood the account structure, properly segmented campaigns, adjusted feeds and goals.
Works promptly, with understanding of the task, provides adequate recommendations.
The project is successfully completed, I recommend collaborating!
Freelancer's review of cooperation with Aleksandr Belov
Optimization of Google PMax advertisingEverything went wonderfully and according to all agreements.
The client is always in touch and very responsible.
I recommend working with them!
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