Google Shopping / Merchant Center Optimization for e-commerce project
There is an e-commerce project (jewelry in Germany) with active Google Shopping and Performance Max campaigns. A specialist is needed who can understand the feed, Merchant Center, and Shopping logic, identify bottlenecks, and suggest improvements. This is a one-time project. If the results are good, additional tasks may be possible.
Tasks
Analysis of Merchant Center and feed
checking for errors and warnings
analyzing the structure of the feed (titles, descriptions, attributes)
evaluating the current logic of product segmentation
Finding growth points
what prevents Shopping / PMax from working more efficiently
which products or groups are underperforming
where relevance or conversion is lost
Optimization proposals
recommendations for titles / attributes
ideas for custom labels (margin, price, bestsellers, etc.)
improvements for PMax and Search
Implementation of some solutions
implementing agreed changes
carefully, without risk to production
Conclusions
what has been changed
what effects are expected
recommendations for scaling
Result format
brief report (Google Doc or text)
specific recommendations without fluff
priorities: what to do first
Requirements
experience with Google Shopping and Merchant Center
understanding of e-commerce and the impact of the feed on sales
ability to work with large catalogs
independence in decision-making
experience using AI for analysis and solution preparation will be a plus
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5 days283 USD5 days283 USD
Sergey, good afternoon!
I have experience in e-commerce and optimization of Google Shopping / Merchant Center + Performance Max, including with large catalogs: feed structure, segmentation, custom labels, identifying growth points, and careful implementation of changes without risking sales. I can provide case studies with statistics and results.
To accurately assess the volume, cost, and timelines, I would like to clarify:
● On which platform is the store and how is the feed generated (plugin, API, file, Shopify/Shopware/Magento)?
● How many SKUs are in the merchant and what are the main categories (rings/earrings/chains, etc.)?
● Which KPIs are currently more important: ROAS, margin, turnover, cost per conversion, impression share?
● Are conversions in GA4 set up correctly and imported into Google Ads? Do you have access to Google Ads + Merchant Center + GA4?
…
About myself:
● I am in the TOP-8 on Freelancehunt
● Certified specialist and partner of Google AdWords, with over 7 years of experience
● 400+ projects and 300+ topics
● Case studies:Freelancehunt
● Reviews:Freelancehunt
Sergey, write to me, and we will discuss the details ▼
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3 days283 USD3 days283 USD
Good day,
I would like to propose my candidacy. I have extensive experience in conducting projects on various topics. Examples of my work are presented in the portfolioFreelancehunt.
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19 days7934 USD19 days7934 USD
Successful e-commerce requires precise analysis of feeds. My specialization in SEO and working with large amounts of data allows me to identify hidden bottlenecks and suggest changes that will significantly improve your Google Shopping campaign. I am ready to take on the analysis of Merchant Center, optimization of titles and attributes, as well as implementing changes without risk to your production. Experience in this field helps me see potential growth points, which will serve as the foundation for further strengthening your business. I look forward to discussing your project and contributing to its success.
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30 days283 USD
429 30 days283 USDHello
I’m excited to apply for your e-commerce optimization project. With hands-on experience in **Google Shopping**, **Performance Max**, and **Merchant Center**, I specialize in identifying feed-related bottlenecks and implementing strategic improvements that directly impact conversions and ROI.
---
### 🔹 What I Will Deliver
**1. Merchant Center & Feed Audit**
… - Detect and resolve feed errors/warnings.
- Analyze structure: titles, descriptions, attributes.
- Evaluate segmentation logic and product grouping.
**2. Growth Opportunity Analysis**
- Identify underperforming products/groups.
- Pinpoint where relevance or conversion is lost.
- Assess Shopping & PMax efficiency blockers.
**3. Optimization Strategy**
- Title/attribute recommendations for better matching.
- Custom label ideas (margin, price, bestsellers).
- Suggestions to improve PMax and Search logic.
**4. Implementation & Safety**
- Apply agreed changes carefully, without disrupting live campaigns.
- Ensure stability and performance continuity.
**5. Final Report**
- Clear summary of changes made.
- Expected impact and next steps.
- Prioritized recommendations for scaling.
---
### 🔹 Why Me
- Proven experience with **Google Shopping, Merchant Center, and PMax**.
- Deep understanding of **feed logic and e-commerce performance drivers**.
- Comfortable working with **large catalogs and complex segmentation**.
- Strategic use of **AI tools** for analysis and creative optimization.
- Independent, results-driven, and focused on actionable insights.
You can also review my blog for marketing insights:
🔗 [hassanonlineprojects.blogspot.com](https://hassanonlineprojects.blogspot.com)
---
I’m confident I can help your jewelry brand unlock new growth through precise feed optimization and campaign refinement. Looking forward to discussing your goals and getting started.
Best regards,
**Hassan Sayed**
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30 days283 USD
2227 5 1 30 days283 USDHello! I have reviewed your assignment and believe that I can successfully complete it. I would be happy to collaborate, please write to me personally for further details.
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10 days283 USD
427 1 0 10 days283 USDHello, PPC specialist with 3 years of experience
- I set up Meta Ads / Google Ads turn-key
- I analyze the niche, competitors, and audience
- I create ads, creatives, and campaign structures
- I optimize advertising, work with analytics
- I provide regular reporting and a transparent action plan
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10 days283 USD
2950 62 0 1 10 days283 USDGood day.
If you are reading this text, you need a contextual advertising specialist. I won’t say trivial things; I will try to interest you in another way.
I work with large companies that are well-known throughout Ukraine: Volia, Kyivstar, Motodim, Yamahashop, Viber, Dim Stali. Cool, right?
Also, I am an official Google partner and provide my clients with a bonus of 10,000 hryvnias for their account (only for new accounts)! I did not make a mistake with the zeros; it is indeed 10 thousand hryvnias!
Do you want your advertising to work as effectively as possible and generate income rather than losses?
… Do you want your project to be monitored, with regular updates and quick responses to deviations in statistics?
Do you want ROI to be constantly calculated?
Do you wish to become a monopolist in your business?
If your answers to all the questions are "YES," then you have already chosen your specialist.
My advantages over all other contractors:
1. I provide CHECKLISTS for campaign settings and keywords that should be present in the campaign for FREE. (No one else does this, and I already provide some value for you at the proposal stage. Just write that you want to receive the checklists, and I will provide them to you immediately.) This will allow you to check the campaign settings, point out mistakes to your current contractor, and choose a more experienced specialist for collaboration.
2. I do not sell keyword selection, negative keywords, ad writing, etc.; I sell my professionalism and expertise.
3. I work for results. If you need to launch urgently today, you can even not write to me. My campaign setups take up to 1 week, as I pay attention to all details, and before launching, I will check everything 10 times again to avoid any mistakes and screw-ups.
4. I work only on 2 indicators! (increasing the number of applications and reducing the cost per application)
5. I am available 24/7.
Are you still hesitating in choosing a specialist? Visit, read my resume, look at the reviews, and I am sure you will make the right choice.
If you have read to the end, you are already interested in my offer.
Right now, while you are thinking, your potential clients are going to competitors.
Contact me in any way convenient for you, and we will start our collaboration.
Respectfully and hoping for cooperation, Dmytro Medenko.
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7 days283 USD
5280 51 0 1 7 days283 USDHello! My name is Ilya, I am a contextual advertising specialist with over 5 years of experience.
↗️ I have implemented 50+ successful projects in various niches – from small businesses to large companies. I am very well acquainted with all Google Ads tools (Merchant Center, Performance Max, Shopping Ads) so I can help you effectively and quickly.
❗️Also, here is my portfolio with case studies ➡️Freelancehunt
I am officially a Google partner ➡️ https://www.google.com/partners/agency?id=9309139291
📌 I would be happy to discuss the details of our collaboration to find the best solution together.
I look forward to the opportunity to become part of your team!
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4 days283 USD
2184 16 2 4 days283 USDHello, Sergey
I have reviewed your project
I will conduct a detailed audit of your accounts and advertising campaigns.
I will provide a comprehensive report and after your approval, I will implement all the changes.
I have 9 years of experience working with Google advertising tools and the relevant certifications.
I will be happy to help!
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15 days567 USD
1272 9 0 15 days567 USDGood day, Sergey!
We have experience in setting up and managing Google Ads, including Google Shopping and Meta Ads (Facebook/Instagram) for e-commerce projects. We have promoted a jewelry brand for several years and are ready to provide case studies and insights in private messages. We understand the specifics of selling jewelry: trust in the brand, visuals, and accurate analytics.
🚀 What we will do for your project:
• Analyze the product, positioning, and competitors in the market.
• Set up Google Ads: Google Shopping, Search (high intent) + remarketing, and if necessary, Performance Max.
• Prepare the campaign structure for the premium segment and high ticket.
• Set up analytics turnkey: GA4, events, conversions, purchase tracking.
… • Regular clear reporting and optimization.
We are ready to discuss the project details, review the website, and propose the optimal strategy for launching and scaling advertising in the Canadian market.
If reliability and predictable results are important to you, we would be happy to collaborate.
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3 days283 USD
199 1 0 3 days283 USDHello!
I have reviewed your project - I am ready to join.
I specialize in Google Ads, with over 2 years of experience in this field. I have worked with various types of campaigns (Search / PMax / Shopping, Demand Gen, Display).
What I will do for your project:
- I will analyze the niche, competitors, and current advertising (if it already exists);
- I will select and structure the semantics + negative keywords;
- I will set up campaigns and ads for the target audience;
… - I will check/set up conversions (GA4, GTM);
- After launch - optimization of bids and ads to reduce CPA.
I work without templates - I start each project with analysis and a clear strategy tailored to the budget and business goals.
I am ready:
- to answer all questions;
- to propose the optimal format for collaboration;
- to start working quickly.
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15 days340 USD
586 1 0 15 days340 USDGreetings!
I have experience in e-commerce and feed optimization, so I understand that in the jewelry niche in Germany, micro-segmentation and precise attributes play a crucial role. I will conduct a complete audit of the Merchant Center, implement a Custom Labels strategy (segmentation by profitability and bestsellers), and optimize titles using AI to increase CTR and relevance in PMax. My approach is not about "cosmetic" changes, but about creating a feed structure that will make Google's algorithms prioritize the most profitable positions, minimizing budget waste on ineffective products.
We can discuss the details in private messages.
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30 days28 335 USD
5127 168 0 30 days28 335 USDHello
I have familiarized myself with the technical specifications
I ask you to provide more detailed information in Direct
Thank you in advance
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30 days283 USD
471 1 0 30 days283 USDGood day, I am engaged in Google advertising, with 4 years of work experience, and I have cases in various areas.
Before starting work, I conduct an audit of the advertising account and the website to find growth points and to understand how I can help, which I do on a pro bono basis, presenting them in an online meeting.
Here are examples of audits👇
1. https://docs.google.com/presentation/d/1LAuJawAwH0vgmDSogkYXYKalH3Uq2DH4CJyT-_AoFKw/edit?usp=sharing
2. https://docs.google.com/presentation/d/14EHeoYn3xMbo4q0SiTpWkqDzVyQxesd8irNEgpIQlCE/edit?usp=sharing
3. https://docs.google.com/presentation/d/1XRjMPgVZalkZEC5GWTYoV4GZqRTes4uco7GSrYbhddg/edit?usp=sharing
The cost of management is $250 per month.
… The price includes all types of advertising campaigns, their management, optimization, setup of the advertising account, conversions, work with the merchant center, etc.
The development of creatives is also included in the price.
I only accept payment for services after the advertising is launched.
I am open to working on KPIs.
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30 days283 USD
4286 25 0 30 days283 USDGood evening, I can take on the optimization of the merchant along with the optimization/setup/management of your advertising account.
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