Performance Marketer / Funnel Architect for Pet Service (B2C & B2B)

Task: Development of a marketing strategy for a recreation and wellness complex Goal Increase the number of bookings and profits of the complex by building a comprehensive marketing system. What needs to be done 1. Analysis * analysis of the complex * competitor analysis * target audience analysis * SWOT analysis * identification of strengths and weaknesses 2. Marketing strategy Develop a promotion strategy for: * Google Search * Google Performance Max * Google Display * Facebook * Instagram * TikTok * YouTube * Telegram * Email marketing * SEO * affiliate programs * travel catalogs * OTA (Booking.com etc.) * PR and other customer acquisition channels. For each channel, it is necessary to determine: * goal * budget * expected result * KPI * launch timelines. 3. Content strategy Develop: * content plan for the website; * content plan for Facebook; * content plan for Instagram; * content plan for TikTok; * content plan for YouTube. Determine: * publication frequency; * categories; * topics; * seasonality; * video content; * articles; * photographs; * Reels; * Stories. 4. Website development strategy Determine: * which pages need to be created; * which articles to write; * which categories need to be developed; * SEO strategy; * internal linking; * improving website conversion. 5. Sales funnel Describe the customer journey: * first contact; * introduction to the brand; * interaction; * booking; * repeat booking; * recommendations. 6. Advertising For each advertising channel, it is necessary to determine: * budget; * target audience; * creatives; * offers; * expected cost per lead; * expected cost per booking; * forecast of results. 7. Analytics Set up or describe: * Google Analytics 4; * Google Tag Manager; * Meta Pixel; * call tracking; * booking tracking; * UTM tags; * cross-channel analytics. 8. Financial model Calculate: * CAC (customer acquisition cost); * CPL; * CPA; * ROAS; * ROI; * ROMI; * average check; * LTV; * break-even point of advertising; * acceptable cost per booking. 9. Work plan Build a step-by-step plan for: * 3 months; * 6 months; * 12 months. With indications of: * priorities; * budget; * executors; * KPI. Expected result: Upon completion of the work, a document should be provided that contains: * complete marketing strategy; * step-by-step implementation plan; * financial calculations; * calendar of marketing activities; * return on investment forecast; * recommendations for the team; * recommendations for the advertising budget.

Looking for a targeting specialist / traffic expert (Product, complex niche, results-oriented work). An experienced Facebook/Instagram targeting specialist is needed for a "turnkey" advertising launch. The main goal is a stable flow of targeted subscribers and leads (applications from potential clients) who make purchases. About the project: Retail sale of trendy premium-quality products and accessories (Lux category). Sales and processing of applications occur through Instagram Direct and Telegram. Working with a complex (gray) niche that requires a careful approach to moderation and creatives (without aggressive use of logos to avoid bans). What is included in the responsibilities (Your tasks): Propose and implement at least 2-3 working sales funnels for our niche (for example: Traffic to profile -> Warming up -> Direct, or Ads for messages -> Closing in script, or Quiz marketing). Also, develop a technical task for the designer to create safe photo/video layouts that easily pass Facebook moderation. Technical setup: Working with Business Manager, setting up and optimizing advertising campaigns for the goals of "Messages" (leads) and "Traffic" (subscribers). Management and optimization: Regular testing of new hypotheses, audiences, creatives. Reducing the cost of lead acquisition (CPL) and subscriber. Reporting: Providing clear weekly reports with key metrics (expenses, clicks, CTR, number of subscribers, number of leads, cost per lead). Requirements for the specialist: Experience in the product business (e-commerce) of at least 1 year. Mandatory: Real experience working with complex/gray niches. You must understand how to bypass blocks and submit content safely for Facebook algorithms. Availability of successful cases in the product sector (preferably: clothing, shoes, bags, or accessories). Understanding of marketing metrics and focus on return on advertising investment (ROMI), not just on "empty" clicks or likes.

There is a table with a database (company name, full name of the manager, mobile phone). A total of 750 entries. You need to conduct phone calls with a brief proposal for recruitment services for the specialists they need. A script (or even 2) will be provided to the selected person. Next, update the statuses in the table for each call, and in case of any positive responses, simply inform them that our manager will contact them and explain everything in detail. Please use your own regular Ukrainian mobile number; online telephony is not provided. Call recordings are not needed at this time.

It is necessary to quickly launch advertising campaigns and attract targeted B2B leads to the wholesale shoe sales website. Mandatory requirement: confirmed successful experience in the B2B shoe niche (cases or examples of results). In your response, please indicate relevant cases, an approximate launch plan, and the budget you have worked with.

Online store for selling bags, shoes, clothing, and accessories. We want to test advertising on Pinterest. It is necessary not only to launch the ads but also to select or create suitable creatives specifically for Pinterest. Traffic is planned from Pinterest to a Telegram channel. Geo: Poland