Task description:
An experienced specialist is needed to develop an SEO-optimized landing page structure in English for a website in the field of freight transportation/services. The task includes creating a page structure considering SEO and drafting a detailed technical assignment for the copywriter.
The landing page structure will be uniform for all services on the site, focusing on proper optimization for key phrases and search algorithms.
We will provide:
- A list of competitors for analyzing their structure and keywords.
- A list of services for which landing pages will be developed.
What needs to be done:
1. Develop an SEO-optimized landing page structure in English (the semantics will be provided).
The structure should include:
- H1, H2, H3 headings and other elements for content considering SEO.
- Logical distribution of information across blocks.
- Proper placement of key phrases on the page.
2. Draft a detailed technical assignment for the copywriter, including:
Distribution of keywords across blocks and headings.
Recommendations on text volume and structure.
3. Requirements:
Conduct a competitor analysis in the field of freight transportation/services:
- Study the structure of competitors and the keywords they use.
- Assess the strengths and weaknesses of the content on their pages.
- Highlight successful practices in SEO.
- Prepare recommendations on structure and content based on competitor analysis.
4. Requirements for the performer:
- Experience in creating SEO structures for landing pages in English.
- Experience working with SEO tools (Ahrefs, SEMrush, Serpstat, or similar).
- Ability to draft technical assignments for copywriters, with clear indications of text volume and structure.
- Knowledge of the specifics of the B2B segment and the freight transportation niche.
5. Requirements for candidates:
- Provide examples of similar completed works (landing pages considering SEO, technical assignments for copywriters).
- Indicate the cost of work and estimated deadlines for task completion. The volume of work is 10-12 pages.