It is necessary to conduct a full technical and SEO audit of the website of the service center for phone repairs (Kyiv).
Essence of the problem
The website has consistently been in the TOP-3 of Google for the high-frequency query "phone repair kyiv" for 10 years. In the last month, the page held the 1st position in organic search results.
After February 13, there was a sharp drop in positions - the page fell to approximately the 32nd place.
There is a suggestion that this is related to the February update of Google's algorithms and temporary instability in the search results. However, it is also possible that there are technical problems or other factors affecting the ranking.
In Google Search Console, the "Security and Measures" section is empty - there are no notifications of manual penalties or security issues.
Goal of the work
To find the exact reason for the drop in positions and provide recommendations for restoring previous positions in the search results.
What needs to be done
1. Conduct a full technical audit of the website
2. Check for the presence of Google algorithmic filters
Despite the absence of manual penalties, it is necessary to assess the possible impact of algorithms (Helpful Content, Spam Update, Core Update, etc.).
3. Analyze the backlink profile
Check incoming links, possible spam, loss of links, sharp spikes, toxic donors, anchor list.
4. Assess the impact of Google algorithm updates
Determine whether the drop is related to the update or to website issues.
Result of the work
A detailed report in an understandable form is needed, including:
• identified problems with priorities
• the exact or most likely reason for the drop
• a list of specific recommendations for correction
• a forecast for the timing of position recovery
• a list of critical errors (if any)
Additionally
Experience in recovering websites from drops after Google updates is mandatory.
Experience working with highly competitive commercial queries is welcome.