I invite an experienced SEO expert to participate in the development of a large-scale legal platform on WordPress.
This is not a typical business card site, but a full-fledged SEO platform (initially ~100 pages, further development — 2000+), aimed at systematic generation of organic traffic and quality clients from Google.
About the project
- CMS: WordPress (ACF + Gutenberg, without Elementor)
- Architecture: HUB → P1 → P2 → P3 → BLOG (Pillar-Cluster model)
- Scale: starting with about 240 pages, in the future — 2000+ pages
- Languages: Ukrainian, Russian, English (WPML)
- Geography: all of Ukraine with the possibility of further scaling
- Topic: YMYL (legal) — high requirements for E-E-A-T
Website functionality:
- Amelia Booking
- Integration with Airtable
- Multilingualism through WPML
Topic: YMYL (legal). Therefore, the highest possible quality of E-E-A-T, expertise, and reliability of content is required.
Main tasks
1. Collection and clustering of the semantic core (1500–4000+ keywords)
2. Building a complete SEO architecture (Pillar-Cluster model)
3. Development of a detailed SEO technical specification for developers (URL structure, Custom Post Types, internal linking, breadcrumbs, dynamic templates, sitemap, hreflang)
4. Implementation of schema.org (JSON-LD): Attorney, LegalService, Organization, LocalBusiness, FAQPage, Review
5. Development of an E-E-A-T strategy (profiles of lawyers with links to the register, author blocks, cases, trust blocks)
6. Local SEO and recommendations for Google Business Profile
7. Technical recommendations for WordPress (ACF, Gutenberg, WPML)
Candidate requirements (mandatory)
- Collection and clustering of the semantic core (1500–4000+ keywords)
- Building a complete SEO architecture and Pillar-Cluster model
- Practical experience with schema.org (JSON-LD)
- Development of a detailed SEO technical specification for developers (URL, CPT, linking, schema.org)
- Implementation of schema.org (Attorney, LegalService, FAQPage, Review, etc.)
- Deep understanding and practical experience in implementing E-E-A-T
- Experience in building SEO architecture for large sites (from 100+ pages)
- Confident use of tools: Serpstat, Ahrefs, Rush Analytics
- Excellent knowledge of WordPress (ACF, Gutenberg, WPML, Yoast/Rank Math)
Important:
- Systematic thinking (site architecture, not just keyword selection)
- Understanding search intent in the legal topic
- Experience working in a team with developers
Collaboration conditions
- Format: project work (from the Discovery stage to handing over the finished SEO technical specification to developers)
- Terms: 2–3 weeks for the main volume
- Further SEO support for the project
- Payment: staged
In your response, please indicate:
1. Examples of relevant SEO projects (preferably YMYL or legal)
2. How you do SERP clustering (tools and approach)
3. Your experience with WordPress (ACF, Gutenberg)
4. How exactly you build the SEO architecture of large sites