I am looking for a marketer / performance specialist who can not just "look at the advertising cabinet," but conduct a proper analysis of the advertising system of the e-commerce project and propose a clear growth plan.
The project is in the e-commerce niche. The main focus is on Meta Ads / TikTok Ads, creatives, test structure, analytics, and scaling.
I need a person who can think in numbers, see weak spots in the funnel, and offer specific solutions, rather than just writing general advice.
What needs to be done within the task:
- Analyze the current approach to advertising
- Evaluate the logic of testing creatives, audiences, offers, and campaigns
- Identify weak spots that may affect CPA / ROI
- Propose a test structure for the next 2–4 weeks
- Provide recommendations on creatives: which formats, angles, hypotheses to test
- Explain how you would scale what works
- Prepare a short document / table with conclusions and an action plan
Important: I do not need a superficial audit in the style of "increase CTR, test new creatives, optimize audiences." A practical approach is needed: what exactly to check, in what sequence, why this, and how to evaluate the result.
It would be a plus if you have experience with:
Meta Ads
TikTok Ads
e-commerce
working with large budgets
creative strategy
analyzing CPA / ROAS / ROI
building a testing system
After this task, there is a possibility of transitioning to long-term cooperation on one e-commerce project with budgets starting from $30,000/month.
I am looking for not just an executor, but a person who wants to grow into a strong performance / growth marketer and take responsibility for the result.
In your response to the project, please write:
- What experience do you have in Meta / TikTok Ads
- What budgets have you worked with
- What metrics do you consider key for e-commerce with a large number of SKUs
- How would you start auditing the advertising system
- An example of a situation where you reduced CPA or improved advertising results
- Why you are interested in this particular task
I do not consider template responses without specifics.