Problem with Google Performance Max operation

Good day, ready to help you with an audit of your advertising account

I specialize in developing advertising strategies, analyzing effectiveness, and optimizing campaigns.
I work with all advertising formats: search, media, product advertising, video advertising.
I also set up Google Analytics and Google Tag Manager: creating goals, events, e-commerce.

You can find more detailed information in my profile

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Understood the situation. You are describing a typical problem in Performance Max, when:

the campaign is technically set up correctly (feed, conversions, creatives, assets),

but traffic is flowing towards "ads" (Asset Group: banners/videos/search),

and product impressions (Shopping placements) either do not get coverage or receive little.

This is because Performance Max automatically reallocates the budget in favor of what generates clicks faster, not always — useful conversions. Below are specific steps to improve the situation:
…
🔍 What needs to be checked and done:
1. Separate product and creative groups (Asset Groups)
If you have both products, banners, and videos in one ad group — P-Max will promote what gets more attention more often — banners.

✅ Solution: Create separate Asset Groups only with products (without media and headlines) — this will push P-Max towards prioritizing Shopping inventory.

2. Use custom channels (Feed Label)
Add an additional attribute custom_label_0 (for example, "pmax_test") to products in Merchant Center and set up the P-Max campaign for this segment. This will limit the display to only the needed products.

3. Add "Final URL Expansion: OFF"
In the product-oriented group, disable automatic URL expansion (Final URL Expansion) so traffic does not go to unnecessary pages, only to product detail pages.

4. Track Shopping impressions in reports
In Google Ads interface, go to:
Reports > Predefined > Campaign > Performance Max placements
or create a report by “Asset Group type” — to understand where the budget is going (Shopping vs Display vs YouTube vs Search).

5. Signal audiences — minimal or disabled
Sometimes too narrow or too "broad" audiences hinder the algorithm. Check Signal Audiences settings — you can temporarily disable them to allow the algorithm to re-train.

🛠 Additional:
Check retargeting: if audiences of website visitors are added, P-Max may mainly run on them.

Consider creating a separate P-Max campaign for product categories or key positions to manage priorities.

💡 What I can do:
If you want — I can:

Perform an audit of your current P-Max campaign

Show on screenshots where the budget leaks and what can be done about it

Set up an alternative P-Max campaign focused on Shopping, with media restrictions

⏱ It will take 1–2 days

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Hello!
Ready to help figure out the problem - let's look at the account and your Pmax.
Feel free to contact me, I would be happy to see you among my clients.

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Hello Nikita!
I will analyze your ads and optimize the results.
I have Google Partner status.
Feel free to contact me.

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Good afternoon
I have reviewed your project
I suggest discussing everything in more detail so that I can offer you the optimal solution
I am a certified Google Partner with over 8 years of experience
I would be happy to help

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Good afternoon!
Can I take a look at your setup? Most likely, you need to create a new campaign and properly adjust it for training.
Write, let's discuss everything!

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Hello, I am ready to audit all your advertising resources and find the problem. I am confident that I can help and eliminate the "leak" points of the budget. I am ready to start right now, I am at my workstation.

Feel free to contact me, I will be happy to help.

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