A product marketer (brand manager) is needed for a company that sells and manufactures perfumery and cosmetic products, who will give tasks to the marketing department and conduct an audit of the online store.
Tasks to be performed:
Market analysis - understand what products are needed, what trends exist, and how to stand out among competitors.
Target audience analysis - Identify the needs, preferences, and behavior of the target audience to develop a marketing strategy that will best suit them.
Pricing strategy analysis: Evaluation of the current pricing strategy, its market relevance, and competitiveness.
Price perception assessment: Studying how consumers perceive the price of the product, how fair they consider it, and its quality relevance.
Product development work: Interact with development and design teams to create a product that meets market needs and compare it with competitors.
Development includes
- Product design work;
- Technical description;
- Tasks for printing layouts;
- Supervision of designers' work.
Evaluation of the effectiveness of current distribution and sales channels, identification of possible improvements, and new sales approaches.
Promotion channel assessment - analyze the use of various marketing channels, strategies for promoting products in networks.
Determine how to position the product in the market to attract the attention of the target audience.
Marketing strategy development: Create marketing plans and campaigns to promote the product. Selection of promotion channels, tasks for developing advertising materials.
Effectiveness analysis: Monitor the results of marketing campaigns, analyze data and metrics to evaluate their effectiveness and make necessary adjustments.
When reviewing applications for the vacancy, your portfolio (your team's) is mandatory.
