Hello! We are just launching a new project — an online academy specializing in soft skills. We need an experienced targetologist who can help us set up and launch our first advertising campaign to attract clients and generate leads.
http://academyimperium.com
1. Development of a promotion strategy:
• Defining an effective targeting strategy on social media (Instagram, Facebook, LinkedIn) and other platforms.
• Assistance in selecting promotion channels for maximum reach of the target audience.
2. Creation and setup of advertising campaigns:
• Setting up and launching advertising campaigns to attract the first clients and leads.
• Optimizing advertisements to improve conversion rates.
3. Traffic arbitration:
• Experience in traffic arbitration to increase return on investment in advertising.
• Using various platforms to create and manage traffic arbitration.
4. Analysis and reporting:
• Continuous monitoring and analysis of campaign effectiveness.
• Providing reports on results and recommendations for further development.
5. Finding the target audience:
• Researching and defining target audience segments for online courses.
• Developing creatives that will attract the audience's attention and stimulate actions.
Requirements:
• At least 2 years of experience as a targetologist.
• Successful cases in promoting online courses or educational projects.
• Excellent knowledge of analytics tools (Google Analytics, Facebook Insights).
• Ability to work with traffic arbitration and knowledge of major platforms.
• Skills in setting up and optimizing advertising campaigns on Instagram, Google Ads, and Facebook.
• Creativity and a proactive approach to problem-solving.
It would be a plus:
• Experience working with international markets.
• Knowledge and experience with other advertising platforms (TikTok Ads and others).
