An experienced targetologist / contextualist is needed for a one-time creation and setup of advertising campaigns for the residential complex. The project involves a deep analysis of the niche, competitors, and the formation of an effective advertising strategy. IT INCLUDES TWO WEEKS OF MANAGEMENT OF SETUP CAMPAIGNS UNTIL A QUALITY RESULT APPEARS.
Creation of campaigns in Facebook Ads and Google Ads (Search, Display, Video, P-Max, Remarketing).
Structuring campaigns, ad groups, and audiences.
Optimization of bids, budgets, and conversions.
Searching and selecting target audiences.
Segmentation into cold / warm / hot.
Creation of Custom and Lookalike audiences.
Analysis of key metrics (CTR, CPC, CPA, ROAS, LTV).
Identifying weak points in the sales funnel.
Formation of daily, weekly, and monthly reports.
Constant monitoring of the effectiveness of advertising campaigns.
Evaluation of the website's conversion: speed, structure, UX/UI, CTA, barriers to sales.
Formation of recommendations for improving the resource.
Checking factors that may hinder the performance of ads.
Creation of UTM tags.
Working with Google Tag Manager (tags, triggers, events, dataLayer).
Setting up and managing Merchant Center.
Working with Facebook Pixel, Events Manager, Conversions API.
Basic proficiency in Photoshop / Canva / Figma.
Preparation of static and video creatives for advertising.
Working with Facebook Ads Library and Google Ads Transparency to analyze competitors' working ads.
Development of an advertising launch strategy tailored to the niche, budget, and client goals.
Planning tests: audiences, creatives, landing pages.
Analysis of competitors and their advertising channels.