Freelance projects

Freelance projects

Development of identity. Mineral water

Packaging and label design — incorrectly specified categories?

170 USD

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Context

The mineral water brand already has a ready-made front label design for the bottle. The current task is not to create a brand from scratch and not to break the existing design code, but to build a cohesive, premium, and applicable identity around the ready label.

The brand is clean premium mineral water: verified origin, pure taste, modern presentation. Without pseudo-luxury, medical aesthetics, overloaded graphics, and decorative "expensiveness".

Premium quality should be conveyed through typography, airiness, material, composition, and a neat system, rather than through classic luxury techniques.

Main Task

Develop the visual identity of the brand based on the already approved label.

The current label needs to be transformed into a full-fledged design system that can work on packaging, digital media, presentation materials, POSM, and basic brand communications.

What Already Exists

There is a ready label design for the water bottle.

Basic inputs for packaging:

1.5 L and 0.5 L bottles;
label area: 40 × 280 mm;
the label is located just below the top embossing;
it is important to consider the current bottle shape;
the existing design code must be preserved;
dark blue logo, transparency, airiness — key elements;
heavy facts and technical information should go on the back label.

What Needs to Be Developed

1. Brand Identity System

Assemble the visual system of the brand:

logic of logo usage;
primary and secondary color combinations;
typographic system;
grids and compositional principles;
principles of working with air and transparency;
visual hierarchy;
graphic elements, if needed;
rules for using dark blue as the main brand color;
overall visual logic of the brand: clean / premium / mineral / modern.

Important: do not overload the system. The identity should be restrained, precise, and scalable.

2. Packaging System

Based on the ready label, develop the packaging system:

rules for adapting the label for 1.5 L and 0.5 L;
logic of front label / back label / side information;
recommendations for placing descriptor, water type, volume, origin, and technical data;
options for working with cap top / side elements;
recommendations for materials, transparency, printing, embossing, or spot varnish, if appropriate;
principles for creating future SKUs or product variations.

There is no need to radically change the current label. It needs to be enhanced and turned into a system.

3. Brand Applications

Prepare basic carriers of the identity:

bottle mockup 1.5 L;
bottle mockup 0.5 L;
packshot / product hero;
basic key visual;
social media visual direction;
example of a digital banner or product card;
example of a presentation slide;
example of POSM / shelf communication, if appropriate;
recommendations for photo and art direction.

Carriers are needed not for the sake of quantity, but to verify that the system truly works beyond the label.

4. Mini Brand Guideline

Compile a short brand guide that can be handed over to the team and contractors.

The guide should include:

logo and usage rules;
color palette;
typography;
compositional principles;
packaging rules;
mockup examples;
do / don’t;
basic visual tone;
recommendations for further materials.

Format: PDF + source files.

What Is Important in Style

The identity should preserve and enhance the following qualities:

clean premium;
airiness;
transparency;
mineral quality;
modernity;
verticality;
architectural quality;
precise typography;
calm confidence;
absence of visual noise.

Avoid:

pseudo-luxury;
gold decorative techniques without necessity;
medical or pharmacy aesthetics;
overloaded fronts;
widespread middle panels;
generic premium;
too "natural" craft styling;
radical rebranding;
breaking the current design code.

Expected Result

The output should not just be a pretty picture, but a working visual system of the brand.

The result should answer the questions:

how the brand looks outside the label;
how it behaves on different carriers;
what its colors, fonts, grids, and visual rules are;
how to scale the packaging;
how to create new materials in the same style;
how to maintain the feeling of clean premium without overload.

Submission Format

It is necessary to prepare:

PDF presentation with the identity concept.
Mini brand guideline.
Mockups of 1.5 L and 0.5 L bottles. + a couple of vibrant photos
Source files in Figma / Adobe Illustrator.
Export-ready files for main carriers.
Separately — recommendations for printing and materials, if they will affect the perception of the brand.

Who We Are Looking For

with experience in:

premium FMCG;
water / beverages;
beauty;
hospitality;
packaging;
typographic identity systems.

It is important that the designer can develop the existing style, rather than starting everything anew.

We need a person strong in typography, grids, packaging, composition, and restrained premium identity.

Proposals 20 Withdrawn 1 Discussions 3

Lena Ezhova

78 0

Budget: 16500 UAH Deadline: 10 days

Good day.
I am interested in your project. I am ready to collaborate.
I would be happy to discuss all the details with you.
More work can be found at the link Behance
Feel free to reach out.

Yuliia K.

598 0

Budget: 20000 UAH Deadline: 5 days

I specialize in packaging design. Many works and reviews in my profile. We will discuss the details, feel free to contact me.

Mark Strukov

35 0

Budget: 22000 UAH Deadline: 8 days

Hello, I have extensive experience in creating brand systems for businesses for over 8 years. I will create a stylish and modern branding for you that will be well received by the target audience.

I am confident you will be satisfied with the result!

Feel free to write, and I will send you relevant examples of my work to assess my design level and approach to work. Here is my portfolio:

Portfolio: Behance

Yelena Britova

126 1

Budget: 20000 UAH Deadline: 15 days

Kostya Kvk

7 0

Projects 6
Rating -
Rating 402

Budget: 15000 UAH Deadline: 14 days

Hello.
I have experience working with brand books of premium brands.
I have been working with packaging for over 20 years.
I can prepare an interactive presentation.
Regarding the timeline - no less than 14 days.
https://www.coroflot.com/KVK_Design/portfolio

Roman S.

0 0

Projects -
Rating -
Rating 406

Budget: 15999 UAH Deadline: 12 days

Hello! I will help increase brand recognition and create a cohesive visual system that will work not only on labels but also on packaging, advertising, and digital media.
Let's boost your sales together.
Portfolio:
Behance

Eugene K.

787 5

Budget: 15000 UAH Deadline: 15 days

Good day! 👋
I am ready to discuss your project 📝 and start working! 💻
Examples in my portfolio! 🖼️
Freelancehunt

Feel free to reach out!😉

Alisa S.

1 0

Projects -
Rating -
Rating 387

Budget: 7600 UAH Deadline: 15 days

Hello!

I have experience in creating comprehensive brand systems and working with packaging in a "clean premium" style. I understand your task: to preserve the design code of the current label and scale it into a working system (grids, typography, rules for using "white space").
What you will receive:
Brand Identity System: Clear rules for composition, fonts, and graphics.
Packaging System: Adaptation for different SKUs and media.
Brand Guidelines: Concise guide for the team and contractors.
Visualization: Basic mockups and key visuals for presenting the system.
My goal is to create not just a "pretty picture," but a working tool for brand development. I am ready to start discussing the details.

Kostiantyn Symonenko

0 0

Projects -
Rating -
Rating 306

Budget: 7600 UAH Deadline: 15 days

Hello.

I am ready to take on the project. You have the right task: not to "create another beautiful label," but to transform the already approved front label into a full-fledged premium brand system that will work consistently across packaging, digital, POSM, presentations, and further SKUs.

I am a designer with extensive experience in identity, packaging, presentation systems, and visual communication for business. My strength lies in not breaking the existing design code, but rather enhancing it precisely: through typography, grid, space, composition, materials, and careful visual hierarchy.

In this project, I would move not towards decorative "luxury," but towards clean premium: dark blue as the main brand code, transparency, verticality, minerality, calm confidence, precise typography, and absence of visual noise.

What I can develop:
- a visual brand system based on the current label;
- rules for the logo, colors, typography, grids, and composition;
- packaging system for 1.5 L and 0.5 L;
- logic for front label / back label / side information;
- recommendations for materials, printing, transparency, varnish / embossing;
- mockups for 1.5 L and 0.5 L bottles;
- product hero, key visual, social media direction, digital banner, presentation slide;
- mini brand guideline in PDF;
- source files in Figma / Adobe Illustrator and export-ready files.

For me, this project is not about "making it premium through gold and effects." It is about the architecture of the brand: so that the water looks clean, modern, expensive, but without pseudo-luxury, medical aesthetics, and generic premium.

In the end, you will receive not a set of separate images, but a clear working system: how the brand looks, how it scales, how it behaves on different media, and how to create materials in a unified style going forward.

I am ready to discuss the current label, the scope of media, the format of the guide, and propose an optimal work plan by stages.

Vyacheslav Fesenko

136 4

Budget: 20000 UAH Deadline: 10 days

Hello! I am ready to take on your project. Portfolio in the profile Freelancehunt and on Behance Behance. Write to me — I will be happy to collaborate.

Antonina K.

21 0

Budget: 7600 UAH Deadline: 7 days

Good day! I create quality branding and have experience with similar projects. In case of collaboration, I would like to receive a detailed technical assignment and references. Feel free to write, I am always in touch, I don't inflate prices, and I meet deadlines. Portfolio: Freelancehunt

Maryan Ganusyak

1 0

Projects -
Rating -
Rating 498

Budget: 17800 UAH Deadline: 10 days

Kostya, I see the task as developing an already strong labeling code, rather than a redesign "from scratch." I will create a restrained premium system: typography, grids, rules of air and transparency, adaptation for 1.5 L and 0.5 L, as well as media for digital, POSM, and presentations. I have 8+ years in identity, packaging, and commercial design, so I will make the solution precise and scalable. I am ready to discuss the details.

NobleNeat — premium identity of a cleaning service

Mar'yana P.

22 0

Budget: 8000 UAH Deadline: 8 days

Good day.
Interesting task. I am ready to help with the packaging design according to your wishes.
Revisions are included in the cost, I will work until the project is fully approved. I will send the results in the required formats and sizes.

Feel free to reach out, we can discuss the details and I will be happy to help!
My portfolio - Behance