Development of a brand book for the AquaBreedingSkill project
Document purpose:
To develop a brand book that will help create a unified visual style and identity for the AquaBreedingSkill project. The brand book should reflect the essence of the project, its mission, values, and objectives. It will serve as a guide for the designer and everyone involved in creating graphic materials, marketing campaigns, and communications.
1. General information about the project
Project name:
AquaBreedingSkill
Project description:
AquaBreedingSkill is an educational platform and online store aimed at developing aquaristics and promoting the breeding of aquarium fish. The project helps aquarists learn, sell breeding-ready pairs of fish, and provide them with necessary supplies.
2. Brand values and mission
Core values:
Education: We teach aquarists everything they need for successful fish breeding.
Conservation: We strive to reduce the catch of fish from the wild by supporting sustainable breeding.
Quality and expertise: We offer only verified knowledge, products, and breeding-ready pairs of fish.
Mission:
To promote the development of aquaristics through the creation of educational content, the sale of breeding-ready fish, and the provision of all necessary supplies, helping aquarists grow and reduce pressure on the wild.
3. Target audience
Amateur and professional aquarists: Anyone interested in breeding aquarium fish and seeking expert knowledge.
Beginners in aquaristics: Those looking for step-by-step video instructions and products for an easy start in breeding.
Environmentally conscious consumers: People interested in conserving natural resources and protecting endangered species.
4. Main project tasks
4.1. Creation of educational content
Development of instructional videos on breeding aquarium fish.
Free and paid content aimed at various levels of aquarist preparation.
Promotion of sustainable breeding and reduction of pressure on the wild.
4.2. Sale of breeding-ready fish
Sale of not only fry but also adult breeding-ready pairs of fish.
Provision of quality breeding stock so that aquarists can start breeding immediately after viewing the instructional content.
4.3. Sale of related breeding supplies
A range of products necessary for breeding fish that are often hard to find in standard stores.
Unique products and accessories ensuring complete readiness for breeding.
5. Tasks for the brand book
5.1. Logo
The logo should be simple, memorable, and reflect the essence of the project. We want it to resemble a circle, i.e., an egg, since the project is focused on breeding aquarium fish.
It should include elements related to aquaristics and fish breeding.
Variations of the logo in different color schemes (primary and secondary) are possible.
5.2. Color palette
Primary colors should be associated with water, nature, and life (blue, green, turquoise).
Secondary colors can be used to highlight important elements and accents.
Colors should be harmonious and create a sense of calmness and professionalism.
5.3. Fonts
The main font should be readable, modern, and suitable for both print and digital materials.
Secondary fonts can be used for headings and accents.
Fonts should match the spirit of the brand and not distract from the main content.
Client's review of cooperation with Viktoriia M.
Development of a brand book for the AquaBreedingSkill projectthroughly reviewed the requirements and delivered exactly what we needed
Freelancer's review of cooperation with Olivia Vega
Development of a brand book for the AquaBreedingSkill projectEverything is great. I recommend for collaboration.
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Hello, Olivie! Corporate identity is my main focus, and I have over 5 years of experience in this field.
I will create several logo options to choose from, develop the basic identity with the selected one, design a brand book, and provide the design files in all necessary formats.
You can assess the level of my work in my profileFreelancehunt
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1106 29 0 Hello, I am ready to work on your project.
I will provide style options.
I will take all requests into account.
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11450 787 5 13 Good day! 👋
Ready to discuss your project 📝 and start working! 💻
Examples in my portfolio! 🖼️
Freelancehunt
Feel free to reach out!😉
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3004 94 4 6 Hello! Please feel free to reach out!
Freelancehunt
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382 5 0 Good day, my name is Oryna)
I have 4+ years of experience in the design field.
I am interested in your order for creating a logo and would like to collaborate with you)
I have extensive experience in logo creation and branding.
I would be happy to collaborate!)
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830 13 2 My name is Anna, I am a graphic designer and branding maker with 3 years of experience. My work includes creating logos, identity, web design, and marketing materials. I am proficient in Adobe Photoshop, Illustrator, Procreate, and Figma, and I have experience in developing print and digital layouts.
Thank you for your attention!
Anna
Portfolio:Behance
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924 16 0 Hello, the cost and deadlines are indicated approximately. To discuss the details, please write to me.
A little about me as a specialist:
— I have been creating design for 1.5 years that helps stand out among competitors
— I have collaborated with 25+ niches
— My designs are located in Ukraine, Poland, the USA, Portugal, Bulgaria, and others.
Portfolio:
Behance
…Freelancehunt
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20771 120 0 1 Hello.
Feel free to reach out, I would be happy to collaborate.
View portfolio:
Freelancehunt
Behance
View an example of Brand Book development:
Google Drive
…
Sincerely,
Victoria
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956 9 0 1 Hello! I am interested in your project. I will develop several logos for you to choose from. After approval, I will create a brand book. I work in different styles and directions.
You can view my portfolio at the linkBehance (there are similar works here) and
Freelancehunt
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468 3 1 Hello!
I am ready to help with the development of a brand book for your project AquaBreedingSkill. Based on the description, I will propose a clear and coherent structure so that the brand book becomes a practical tool for everyone who will work with the visual style and communication of your project.
Implementation plan:
1️⃣ Color palette:
Main colors: blue, turquoise, green, as symbols of water, life, and nature.
Secondary colors: yellow or orange for accents that create a sense of attention.
… I will prepare color codes for digital and print use.
2️⃣ Fonts:
Main font: modern sans-serif, suitable for instructions and educational materials.
Secondary: for headings and accent elements.
I will select fonts that will easily integrate into print and digital materials.
3️⃣ Brand style elements:
Creation of a unique logo.
Creation of templates for social media, banners, packaging, and educational materials.
Recommendations for logo placement and color combinations on products.
Examples of style application in communication: business cards, presentations, packaging.
Link to my portfolio:Google Drive
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2053 21 0 Good day.
Interesting order. I am ready to help in creating a logo and modern corporate identity according to your wishes.
I will send the results in the required formats and sizes.
Feel free to reach out, we will discuss the details and I will be happy to help!
My portfolio -Behance
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8616 338 1 7 Hello! I am an aquarist!)
I specialize in vector and raster graphics, outdoor advertising, logos, and corporate identity.
My advantage is that I am a professional artist.
I work in any style of 2D arts, flat, UI, material design, lettering, minimalism...
I will prepare files in the necessary formats and sizes ai, eps, pdf, svg, psd, png, cdr...
I am ready to complete your work. Write to me, we will agree.
See examples in the portfolioFreelancehunt
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3037 108 0 Hello. I am ready to complete your order. I will create 3 logo options. The chosen one will be refined to the final revision if needed.
Portfolio:Behance
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776 10 1 Hello! I am a student.
I have 3+ years of commercial experience.
I have worked with signs, logos, covers, packaging, brochures, posters, and additionally studied rebranding.
I am incredibly interested in your offer.
The price is negotiable, I propose around 8000 UAH.
The execution days may depend on your response, so the deadline is also approximate.
I would be happy to collaborate :)
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367 3 0 Good day!
Cool and interesting task.
I am ready to complete it with quality and on time.
Let's discuss the details!
Freelancehunt
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876 52 4 Hello, Olivia! I will create a stylish and positive visual image for the brand.
The budget will be discussed during the clarification of tasks. I would be happy to discuss the project details.
Portfolio:
- logos:
Google Drive
- brand books:
Google Drive
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9657 87 0 Good day)
I have familiarized myself with the project brief. I work in a minimalist style.
I propose 2-3 ideas to choose from with further development of the selected option.
My portfolioBehance
A little about meFreelancehunt
I will be happy to collaborate.
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4480 268 2 7 -
83 Good day)
I will gladly fulfill your order!
To clarify the details, please write to me in private messages.
Portfolio
Behance
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3505 66 2 3 Hello, I am interested in your project.
Let's discuss the details in private messages
Portfolio – https://www.figma.com/file/JM8gCvDZ5pdW8XUXYGTdNI/%D0%9F%D0%BE%D1%80%D1%82%D1%84%D0%BE%D0%BB%D1%96%D0%BE?type=design&node-id=0%3A1&mode=design&t=pZKaNcIisamXCdWf-1
Behance
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4181 138 0 Hello.
I will do it with pleasure.
Portfolio >>>>>Freelancehunt
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