Looking for an experienced designer to develop a complete brand identity for a coffee food truck from scratch.
The project includes creating a logo, slogan, trailer design, materials for social media, and printed products with all files prepared for production.
The design must be adapted for outdoor advertising and branding of the food truck.
1. General Information about the Project
Business Type: Coffee Food Truck
Format: mobile coffee sales
Object: coffee trailer
Main color of the trailer: RAL 1015 — (light ivory)
Project Goal
Create a modern, recognizable, and functional visual style for the brand that will work effectively on the trailer, in outdoor advertising, social media, and printed materials.
2. Scope of Work
2.1 Logo and Slogan Development
Creating a logo based on the provided name and slogan
Main version of the logo
Alternative versions (horizontal / compact)
Good readability on the light background of the trailer
Adaptation for print and digital
2.2 Brand Identity
Selecting the brand color palette
Selecting brand fonts
Forming a unified visual concept
Developing a mini brand book that includes:
brand colors
logo usage rules
sizes and margins
application examples
2.3 Coffee Trailer Design (Food Truck Branding)
Developing placement for:
logo
name
slogan
advertising elements
decorative graphics
Considering perception from a distance of 5–15 meters
Creating a realistic visualization (mockup)
Preparing layouts for outdoor advertising and printing
2.4 Social Media
Developing templates:
Templates should be easily editable for future promotions.
2.5 Printed Materials
All materials should be executed in a unified brand style.
2.6 Transferred Files
The contractor must provide:
3. Requirements for the Designer
Experience with coffee / horeca / food truck projects
Portfolio availability
Understanding of outdoor advertising and branding of mobile points
2–3 rounds of revisions included
Professional preparation of files for production
The design must be adapted for outdoor perception and branding of the food truck, not just for digital use.