Task
It is necessary to develop a content plan for the educational center with a focus on:
The content should be:
- interesting for zoomers and young audiences
- modern in presentation
- adapted for Instagram / TikTok / Reels
- with the potential to get into recommendations
- not boring, not template-based, not “like everyone else”
Also, scripts for videos are needed, not just post topics.
About the project
The educational center teaches in the following areas:
- programming
- IT professions
- design
The goal of the content:
- to increase interest in the educational center
- to make the brand more modern and desirable for youth
- to attract new students
- to build trust with parents and the audience
- to show that learning is not boring, but really promising and interesting
What needs to be done
1. Content plan
Prepare a content plan for 1 month.
It is necessary to outline:
- categories
- post / reels / stories topics
- content format
- the goal of each piece of content
- a brief description of the idea
- what emotion or reaction the content should evoke
- why this topic might work
It is preferable to divide the content by types:
- engaging
- viral / recommendation-friendly
- expert
- image-building
- selling
- lifestyle / backstage
- trendy
2. Scripts
It is necessary to write scripts for short videos.
Format:
Requirements for the scripts:
- a strong hook within the first 1–3 seconds
- simple, dynamic presentation
- clear language without boring academicism
- ideas that will resonate with teenagers, students, and young audiences
- scripts should be adapted for social media, not look like a school lecture
- preferably use trendy mechanics:
- unexpected approach
- comparison
- provocative question
- POV
- “expectation / reality”
- “3 mistakes”
- “what will happen if…”
- myth-busting
- mini-stories
- life situations
- humor, meme style, but without cringe
What should be the result
The performer must provide:
Content plan
Minimum:
- 20–30 content ideas for the month
For each idea:
- topic
- format
- goal
- brief description
- CTA
- why this might appeal to the audience
Scripts
Minimum:
- 10–15 full scripts for Reels / TikTok
In each script:
- hook
- main idea
- structure of the video by shots / blocks
- narrator's text or example text
- caption
- CTA
- recommendations for visuals / shooting
- preferably indicate which trendy mechanism is used
Important style requirements
The content should be:
- lively
- modern
- visually representable
- not bureaucratic
- without banal topics like “Why is it important to learn”
- without overload of complex terms
- with a feeling that young people can really watch and share it
Important:
- a not just a list of topics, but strong ideas are needed
- content that you want to watch until the end is needed
- focus on engagement, attention retention, and chances for recommendations is needed
- non-standard formats and bold approaches are welcomed
What can be emphasized in the content
Topics can be revealed through:
- fears and pains of youth
- career choices
- doubts “can I / can’t I”
- the path of a beginner in IT
- myths about programming and design
- stereotypes about IT specialists
- real prospects
- the difference between “just sitting on the phone” and “earning through skills”
- student atmosphere
- behind-the-scenes of the educational center
- teachers
- successes of students
- newbie failures
- humor and life situations
- trends and memes adapted to the education sphere
Target audience
Main:
- teenagers
- students
- young people interested in IT, design, digital, modern professions
Additionally:
- parents who participate in the choice of education
What will be a plus
It will be a plus if the performer:
- understands how content works for Reels / TikTok
- can think not “the old way,” but in modern formats
- knows how to retain the attention of zoomers
- offers truly interesting ideas, not just copy-pasting banal categories
- has cases in education, youth topics, IT, or lifestyle content
When responding, please send
- examples of similar works
- 3–5 topic or script ideas as a test/demo
- cost
- completion time
Criteria for selecting a performer
I will look at:
- creativity
- understanding of the youth audience
- ability to create content with the potential for reach
- quality of script thinking
- whether the ideas are really appealing to shoot, not just to read
Submission format
It is convenient to receive in the form of:
