Logo name: The Palm hotel & spa
🎯 Logo Objective
Create a premium, minimalist logo to be used:
On the facade (with backlighting)
In the reception area (on the counter or wall)
On textiles, website, business cards, souvenirs
🎨 Color Palette
Develop several color versions of the logo:
White — for dark or textured backgrounds
Sandy/warm beige — harmoniously fits into walls with microcement
Golden metallic (or brass) — for plaques and premium design
Deep brown — for light backgrounds, printed materials
Colors should match the interior style (see photo below): warm desert palette, soft lines, neutral palette.
🧠 Concept and Symbol
The symbol should be related to a palm tree — but minimalist.
It’s preferable not to use a fully classic palm tree — a stylized fragment is enough:
Include perimeter backlighting of the logo or a volumetric implementation (if for reception/facade)
🔠 Font
Simple, modern, with light soft curves, sans-serif
Non-aggressive, calm, “wellness-style”
Examples of suitable fonts:
Cormorant Garamond
Gilda Display
🧱 Placement of the Logo
Interior:
Exterior:
Digital and print:
Website, Instagram, packaging, towels, robes, cosmetics
📐 Output Formats
Vector: SVG, EPS, PDF
Raster: PNG, JPEG (on light and dark backgrounds)
Black and white and inverted
Minimal version of the logo (only the symbol)
Example of interior:
Who should be illuminated at the reception, half of it should glow, and the other half as if embedded in the wall, example (This is just a stylized wall option):
In the original, their logo looks like this (We don’t need the same, just an example of how they integrated it into the wall, our logo will also need to be embedded similarly):
Very distant example (But here the palm is in a different color and glows from both sides, but ours should look like it’s embedded in the wall, and the palm shape should be different.):
Here, for example, half of a circle in the wall, with half visible, roughly the same idea, only instead of a half-circle, a half-palm is needed:
