COFFEE.ua — recognized leader in the coffee market of Ukraine with over 20 years of history. We have been operating since 2005 and confidently hold position №1 in the field of coffee service automation for offices, businesses, and the corporate segment. Over the years, the brand has become synonymous with stability, quality, and a professional approach in the B2B coffee sphere.
🏢 What We Do
We provide a full cycle of coffee service for companies of any size:
Vending machines – autonomous coffee solutions for offices, business centers, educational institutions
Desktop coffee machines – for small offices and workspaces
Coffee for business – wholesale delivery of coffee beans and ground coffee
Coffee for consumers – retail formats for home use
Filter machines – new solutions for high throughput
(In development — professional coffee machines for coffee shops)
🎯 Audience
Our key audience is business clients seeking a reliable partner for coffee service:
Medium and large businesses
Office spaces, coworking spaces
Business centers, logistics hubs, manufacturing sites
HoReCa sector (in perspective)
🔁 Reason for Rebranding
Our current identity, including the website coffee.ua, no longer meets modern visual standards and the expectations of our target audience. Over the years, the market has changed, technologies have evolved, and the visual style has become significantly more dynamic and “clean”.
The goal is rebranding, not a complete overhaul. We aim to:
Update visual identity, maintaining recognizability
Emphasize experience and leadership, while staying modern
Create a guide that allows adapting the brand for various formats: from web to packaging, from social media visuals to B2B presentations
📌 Brand Tone
Restrained-professional (reflects the experience and maturity of the brand)
Technological and progressive (we implement modern solutions)
Accessible and human (even in B2B — working with people)
What needs to be done for the Design Guide:
1. Update the logo;
2. Choose colors;
3. Pattern;
4. Font;
5. Develop corporate clothing - cap, T-shirt, hoodie.
What needs to be done additionally:
6. Develop coffee packaging;
7. Develop branding for coffee machines;
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