COFFEE.ua — a recognized leader in the coffee market of Ukraine with over 20 years of history. We have been operating since 2005 and rightfully hold the position No.1 in the field of coffee service automation for offices, businesses, and the corporate segment. Over the years, the brand has become synonymous with stability, quality, and a professional approach in the B2B coffee sector.
🏢 What We Do
We provide a full cycle of coffee service for companies of any scale:
Vending Machines – autonomous coffee solutions for offices, business centers, educational institutions
Tabletop Coffee Machines – for small offices and workspaces
Coffee for Business – wholesale delivery of whole bean and ground coffee
Coffee for Consumers – retail formats for home use
Filter Machines – new solutions for large flows
(In development — professional coffee machines for cafes)
🎯 Audience
Our key audience is business clients looking for a reliable partner in coffee service matters:
Medium and large businesses
Office spaces, coworking spaces
Business centers, logistics hubs, production sites
HoReCa sector (in perspective)
🔁 Reason for Brand Update
Our current identity, including the website coffee.ua, no longer meets modern visual standards and the expectations of our target audience. Over the years, the market has changed, technologies have evolved, and the visual style has become significantly more dynamic and "cleaner".
The goal is rebranding, not a complete overhaul. We aim to:
Update the visual identity while maintaining recognizability
Emphasize experience and leadership while staying modern
Create a guide that will allow adapting the brand to various formats: from web to packaging, from visuals in social media to B2B presentations
📌 Brand Tone
Reserved-professional (reflects the experience and maturity of the brand)
Technological and progressive (we implement modern solutions)
Accessible and human (even in B2B – we work with people)
What needs to be done:
1. Update the logo (base logo that already exists);
2. Select colors (examples already exist);
3. Pattern;
4. Font;
5. Visuals on carriers (such as coffee packaging, t-shirts, logo on coffee machines).