Development of a brand book and tone of voice for a public organization

Project: Call Center "Dial Deal" (B2B: Goods / E-commerce / CPA / Arbitration) https://www.instagram.com/dial_dealcc/ / https://dialdeal.vip/ https://drive.google.com/drive/folders/1EFRj0eM2h2CDg3CKacdrdVNVWka8IDuE?usp=sharing Task: Development of visual style and template system in Figma for B2B Telegram channel Submission format: Link to Figma file (Components, Auto-Layout, Styles) --- WHAT IS INCLUDED IN THE TEMPLATE PACKAGE (FIGMA): 1) Template "CASE / NUMBERS" (1200x1200px & 1080x1350px): - Card with "Before/After" metrics (for example, "Approve: 35% ➔ 58%"). - Space for title, GEO, and niche of goods. - Minimalist graph or accent blocks with numbers. 2) Template "EXPERT POST / ADVICE" (1200x1200px): - Space for title, quote/thesis, script structure, or error analysis. 3) Template "ANALYTICS / DASHBOARD" (1200x1200px): - Stylized table or lists with top offers, % redemption, and conversions. 4) Template "ANNOUNCEMENT / IMPORTANT" (1200x675px - 16:9): - Minimalist banner for short news, working hours, or available operator volumes. 5) Avatar + Banner for TG: - Avatar 512x512px (Dial Deal logo in dark style). - Banner-pin 1280x720px. --- TECHNICAL REQUIREMENTS FOR THE FILE: • Auto-Layout: All blocks must automatically adapt to the text length. • Components & Styles: Colors, fonts, and icons must be formatted through Local Styles in Figma. • Usability: As a marketer, I need to access the file, change text and numbers in 1–2 minutes, and export the image without distorted fonts and borders.

The project is dedicated to the finalization and professional vectorization of the approved logo concept with an emphasis on premium aesthetics. The main task is to technically refine the graphic mark (adjust the geometry, optical symmetry, and scalability), extract a standalone unique icon from it, and prepare a complete package of production files for digital and physical media. Additionally, a mini guideline is being developed within the project, which documents the brand's color palette, typography, protective area, and strict rules for logo usage to maintain a unified visual standard for the brand.

Squarespace 7.1 Website Redesign Looking for a specialist with proven experience in Squarespace 7.1 to redesign an existing artist's website and rebuild it according to a prepared technical specification. The project already exists on Squarespace. No need for development from scratch — it is necessary to create a modern, aesthetic website based on the existing structure, my technical specification, and provided materials.What needs to be done Completely update the design of the existing website. Rebuild the website in Squarespace 7.1. Create a modern minimalist interface with the feel of an art gallery. Properly set up e-commerce. Implement a responsive mobile version. Perform basic SEO setup for Squarespace (SEO Titles, Meta Descriptions, Image Alt Text, URL Structure, Open Graph, and other standard platform settings). Check the website's functionality before launch.Requirements Proven experience specifically with Squarespace 7.1. Strong sense of modern minimalism, composition, and aesthetics. Experience creating stylish websites for creative projects, artists, designers, architectural studios, interior or lifestyle brands will be an advantage. Understanding of UX/UI and e-commerce.When responding, please specify 2–3 links to active websites that you personally developed on Squarespace 7.1. What exactly you did in each project (design, development, SEO, animations, etc.). Cost and timeline for completion.Important Will not consider responses without links to real websites on Squarespace 7.1. Will not consider specialists whose main experience is WordPress, Wix, Webflow, Tilda, or other platforms. Template or automatically generated responses will not be considered. If you have read the project description carefully, start your response with the words "Squarespace 7.1". A detailed technical specification will be provided before starting work. Knowledge of the Russian language is preferred.

We would like to discuss a complete rebranding of the SuperToy company and the development of a new corporate identity. Our website is Supertoy.kz What we want to achieve as a result: 1. A new logo • Update the existing logo. • Completely remove the current superhero symbol (Superman logo). • Make the logo modern, concise, and relevant for the next 5–10 years. • We are considering writing the name in the format: SuperToy. • We are open to your professional options and ideas. 1. A comprehensive brand book It is necessary to develop the corporate identity of the company and prepare a brand book in PDF format, which will allow for the consistent design of any materials in a unified style. We would like to include in the brand book: • Logo and rules for its use. • Primary and secondary corporate colors. • Font system. • Corporate graphic elements. • Rules for placing the logo on various materials. • Visual style of photographs and advertising materials. • Examples of business documentation design - company letterhead. 1. Application of corporate identity We would like to see examples of the design of the following materials: • Business cards. (We have an example) • Commercial proposals - header • PowerPoint presentations. (We have an example we are working with, fonts, colors, what we like.) • Website - we have its design, we just need to add the logo. The website design is in development; I can send examples. • Banners for participation in promotional events. • Press walls (photo zones). • Flags. • Staff uniforms. • T-shirts. • Polos. • Caps. • Jackets for managers. • Employee badges. • Branding of equipment and attractions - I will send an example of attractions. Additional information • We really like the style of the presentations (PPT) that were previously developed. • Currently, we are actively updating the website supertoy.kz. • The homepage is already in a new design, but it will be supplemented. • The website is being developed in Figma, so it is important to maintain a consistent visual style between the brand book, website, and all marketing materials - if possible. • The basic colors and style have already been defined on the website, which we would like to adhere to and further develop - I will send them below. When responding to the project, please provide the following information: 1. Do you have experience in developing brand books and complete rebranding for companies? 2. Can you show several completed cases? 3. What materials and initial data will you need from us? 4. What are the development timelines and estimated cost of the project?

It is necessary to develop a modern set of stickers for children's electric bicycles under the own brand APIX. I provide: PDF of factory stickers; photos of the bicycle; manufacturer's catalog. Task It is necessary to create new corporate graphics, not just replace the logo. The existing outlines and sizes of the stickers will be used as a basis. They do not need to be changed. Important It is necessary to create several design options (3–5 concepts) in a unified style of the APIX brand. In the future, the buyer will be able to choose which set of stickers to install on the bicycle. For example: Sport Minimal Premium The design should easily adapt to bicycles with different frame colors (black, red, white, pink, blue, etc.). Preferences modern minimalist style; without a large amount of graphics; look at the level of European brands; graphics must be suitable for mass production. The use of neural networks for idea and concept generation is allowed, but the final result must be prepared in vector format. Material The stickers will be printed on 3M automotive film with lamination and contour plotter cutting. Result It is necessary to provide: AI or CDR; PDF for printing; all elements in vector; file ready for printing and plotter cutting.