Task Description:
It is necessary to create a comprehensive corporate style and a set of branded materials for a modern analytical agency «Crystalyt». The materials should be executed in a unified style using corporate colors, focused on a blue palette — from dark to bright shades (based on the example https://coolors.co/palette/0a1128-001f54-034078-1282a2-fefcfb, but with a proposal for a more modern option).
All materials language - English
The candidate is expected to fully undertake this work:
1. All materials — a single corporate style with corporate colors (using this palette as an example for reference (https://coolors.co/palette/0a1128-001f54-034078-1282a2-fefcfb), but it is better to create an additional similar and modern blue palette ranging from darker to brighter colors).
2. Business card: double-sided, size 90x50 mm, with the ability to change name and contacts. Formats — PDF for printing and Figma for editing.
3. Presentation: 15–20 slides PowerPoint or Google Slides in a business proposal/plan format. Includes: title slide, company information, product, clients, workflow map, key figures, chronology, blocks with photos and icons. Font — choose a font close to the provided example, which I will send via private message.
Templates are required for the presentation, where all slides are made in a unified corporate style and are easy to edit: each slide separately, with the ability to quickly change text, photos, icons, and other elements, maintaining stylistic consistency throughout the presentation.
4. Banners: for LinkedIn and website version (e.g., 1584x396 px and 1920x600 px), in corporate colors, ready for print and online. Formats — PNG, PDF, and editable source files.
5. Icons and graphic elements: a set of branded icons and visual elements (on the theme of analytics, data, 3D, 2D, icons, possibly some analytical tools and display of analytical charts, crystals) for use in presentations, marketing, and social media. All in vector and raster formats, adapted to the brand.
6. All elements (logos, fonts, icons) should harmoniously combine and be convenient for editing and updating.
For example, so that all elements have a unified style, are coordinated in colors, shapes, and styles, and are easy to edit.
7. Logo (“Crystalyt”) — for light and dark backgrounds, in standard sizes, in Figma and PNG or PDF formats with transparent background; provide several options in different colors: corporate shades of blue, as well as gray and black for versatile use, generally offering at least three options for choosing the optimal color solution.
8. Creating a modern and attractive brand book:
Briefly on how it should look:
- A structured, clear, and visually appealing document (PDF and Figma), gathering everything about the use of the corporate style: colors, fonts, logos, icons, examples, and rules.
- Easy to read, with illustrations and visual examples.
- The main source of truth about the brand for the entire team and contractors.
- The brand book should contain the main elements of the corporate style — corporate colors, logos, fonts, icons, examples of application in printed and digital materials, as well as a brief description of the mission, visual recommendations for the office, website, and communications to ensure brand integrity and recognizability.
9. Communication with the designer:
Regular reports and approval of intermediate results are required for successful collaboration, as well as the opportunity for designers to propose their ideas for project improvement, to maintain continuous contact and respond flexibly to changes. Please specify the approximate time needed to complete each task or stage when contacting.
Additional information about the company:
«Crystalyt» — is a modern analytical agency that develops quality dashboards, automates business processes, and provides comprehensive support to clients. We help small and medium-sized businesses manage data and make effective decisions using KPI, financial, and operational metrics in real-time.
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