Technical Specification: Development and Setup of Holband.store Website on Shopify Platform
1. Project Name: Turnkey setup of the online store Holband.store on Shopify with integration of advanced marketing and localization modules.
2. Overall Project Description:Holband.store is transitioning to the Shopify platform to launch a reliable, functional, and scalable online store. The current website does not meet business requirements, so we are seeking an experienced Shopify specialist or agency to implement a "ready-made solution." The project involves selecting and customizing a premium theme, as well as installing and configuring a series of applications (modules) to implement specific business processes.
3. Main Goal:Create a fully functional, configured, and content-ready Shopify website that meets all the requirements listed below.
4. Key Requirements for Functionality and Architecture:
4.1. Architecture for Target Audiences:The website must serve three different audience segments (e.g., professionals, beginners, and niche).
4.2. Theme Selection and Customization:It is necessary to select and configure a premium Shopify theme that provides maximum flexibility for implementing a multi-audience architecture.
Theme requirements:
High level of customization (more than 20 sections for drag-and-drop editing on all pages).
Built-in marketing tools (promo banners, mega menu, extended promotions).
Responsive design and high loading speed.
Example themes for reference: Impulse, Prestige, Multi.
4.3. Core E-commerce Functionality:
Variations and Bundles: Native support for product variations and the ability to create product sets ("bundles"), including "Mix & Match" and "Buy X, Get Y" promotions.
Customer Account: Full-featured customer account with order history, status, accumulated bonuses, etc.
Checkout Process: Integration with Ukrainian payment systems, including support for "Buy Now, Pay Later".
4.4. Marketing, Loyalty, and Retention:It is necessary to integrate and configure a comprehensive loyalty management solution that includes:
Partner (affiliate) program: For attracting and tracking marketing partners.
Bonus program: To reward customers for purchases and other actions.
Discount program: Support for flexible and nested discounts (e.g., discount on the next purchase).
Example applications: UpPromote, Rivo, Smile.io, BON Loyalty.
4.5. Advanced Technical Requirements and Automation:
AI Integration:
AI-based Assistant: For customer support.
AI-powered Search: With predictive input, synonym processing, and error tolerance.
Personalized Recommendations: Based on user behavior.
Example applications: Boost AI Search & Filter, LimeSpot Personalizer.
A/B Testing: Ability to conduct A/B tests of site elements (pages, prices, delivery costs) to optimize conversion.
CRM Integration: Setting up two-way data synchronization (customers, orders, products) with CRM systems (e.g., HubSpot).
4.6. Localization for the Ukrainian Market:
Payment Gateways: Integration with LiqPay (PrivatBank) with mandatory support for "Buy Now, Pay Later".
Delivery Services: Integration with API of Nova Poshta and Ukrposhta for automation of shipments and tracking.
5. Scope of Work (What needs to be done):
Conduct consultation and propose the optimal set (stack) of theme and applications based on the above requirements.
Install and configure the selected Shopify theme.
Customize the theme: set colors, fonts, header, footer, and create templates for three different landing pages.
Install and configure all necessary applications to implement the functionality (loyalty, partner program, bundles, search, Ukrainian payment and logistics services, CRM).
Ensure all applications work correctly together without conflicts and do not slow down the website.
Perform final testing of all functionality: from adding products to cart to successful order placement via Ukrainian payment systems and creation of TTH (shipping labels).
Provide brief instructions or conduct a consultation on managing the main configured modules.
6. Requirements for the Contractor:
Confirmed experience with Shopify (portfolio with successful projects).
Experience with premium themes and their deep customization.
Experience installing and configuring applications similar to those listed in the technical specifications.
Understanding of the specifics of the Ukrainian e-commerce market (payment systems, logistics).
Ability to work with APIs for integrations will be an advantage.
7. What we expect from your proposal:
Cost estimate: Total project cost. Preferably with breakdown by main stages (theme setup, module configuration).
Timeline estimate: Overall time required to complete all work, with key milestones.
Your portfolio: Links to 2-3 completed Shopify projects that best demonstrate your experience.
Proposals and recommendations: Briefly describe which theme and set of applications you would recommend to solve our tasks, and justify your choice.
Potential risks: Indicate any potential difficulties you foresee in implementing this project.
