We are looking for a specialist for regular SEO analysis of a project – an online resource that sells services (selling in-game currencies and character leveling) for players of computer games. Geo – European market. Language of the site – German, English.
Main goal: based on the analysis of games and their products among competitors and on our resource, provide recommendations for improving SEO and using marketing tools that would lead to increased sales on the site.
What we are specifically interested in:
1. Traffic and conversion analysis for the game and its products: Using GSC and GA4, evaluate traffic and conversion metrics for the game and its related products separately to determine the effectiveness of the respective pages and identify opportunities for improvement.
2. Keyword and competitor research for the game and its products: Using Semrush, identify target keywords for the game and its products, as well as analyze competitors who hold top positions for these queries.
3. Content and page structure evaluation for the game and its products: Compare the content and structure of the game and its products' pages with the corresponding pages of competitors, identify strengths and weaknesses, as well as opportunities for improving metadata and visual representation in SERP.
4. Pricing policy and product parameters analysis for the game: Conduct a comparison of prices and product parameters of the game with major competitors to determine the optimal pricing strategy and possible additional options for customers.
5. Data collection and preparation of recommendations for the link-building strategy of the game and its products: Based on the analysis of competitors' backlink profiles for the game and its products, gather data and develop recommendations for building quality links to enhance the site's authority and improve rankings in search engines.
6. Data collection and preparation of recommendations for email marketing of the game and its products: Analyze current email marketing campaigns for the game and its products, gather data and develop proposals for audience segmentation, content personalization, and automation of mailings to increase engagement and conversions.
7. Data collection and preparation of recommendations for advertising campaigns in Google Ads for the game and its products: Identify effective keywords and audiences for launching advertising campaigns in Google Ads for the game and its products, gather relevant data considering seasonality, product updates, and competitive environment, and prepare appropriate recommendations. Launching Google ads is not required.