Comprehensive work is needed to promote the existing website: SEO optimization by categories, setting up Google Ads, launching targeted advertising on Facebook/Instagram, as well as preparing advertising stories and posts for social media.
1. SEO optimization of the website:
• Conduct a full SEO audit
• Optimize meta tags (title, description, h1) for all categories
• Write unique SEO texts for categories
• Set up internal linking
• Optimize loading speed
• Update and properly configure robots.txt and sitemap.xml files
• Connect the website to Google Search Console
2. Google Ads:
• Gather relevant keywords
• Create an effective search campaign
• Write compelling ads with unique selling propositions
• Set up Google Analytics and Google Tag Manager
• Set goals and events (conversions: calls, forms, buttons, etc.)
3. Targeted advertising (Facebook/Instagram):
• Identify and analyze the target audience
• Create audiences for targeting and retargeting
• Launch advertising campaigns in Ads Manager with appropriate goals (traffic, applications, messages)
• Set up Facebook Pixel to track user actions
4. Preparation of advertising creatives:
• Develop advertising stories and posts for Facebook and Instagram
• Select text, calls to action, design banners or videos (considering format and purpose)
• Prepare materials for promoting promotions, new objects, special offers
Website platform: WordPress
Deadline: up to 10 days
Budget: negotiable