Budget: 20000 UAH Deadline: 30 days
Yevhen, hello
I work with e-commerce and traffic to Europe, including the DE market and products with an average/higher price point. I also have experience with Shopify stores, where the key result is not clicks, but actual purchases.
From what you already have (Shopify, payments, fast delivery, live content, and car selection form) - this is a good foundation. However, the fact that "$500 was burned" earlier usually means that the problem was not with the traffic, but with one of three things:
- weak or unclear offer
- creatives without a clear "pain/use case"
- or a gap between the ad and the product page (trust / price / product explanation)
What I would do at the start:
- quick audit of the store (Shopify + checkout + trust elements)
- analysis of previous campaigns and creatives (why they didn’t work)
- checking the funnel logic: click - page - car compatibility - purchase
- testing 2-3 different offers for the DE audience
- launching test campaigns in Meta Ads focusing on purchase / add to cart, rather than traffic
Please clarify:
— link to the website
— what exactly was launched in the last season (audiences + creatives)
— what is the average price and margin