Functionality
1. Development and management of SMM strategy
Creation of a promotion strategy on Instagram and YouTube for the Artist and label accounts.
Development and implementation of a content strategy considering releases, collaborations, concerts, and marketing activities. Monitoring adherence to the strategy and coordinating work with other team members. Development of advertising campaign strategies and their adaptation based on analytics. Continuous testing of new hypotheses and trends in promoting artists.
2. Content planning and team coordination
Preparation of content plans for the Artist and label's social media. Setting tasks for the designer to create graphics and visual content. Development and control of the execution of the technical specifications for editing short videos for Instagram and YouTube. Managing the process of publishing content on Instagram, YouTube, TikTok.
3. Content management for YouTube and Instagram
Preparation and uploading of videos to Andriy Pokaz's and Promin Records' YouTube channels (releases, covers, mood videos, additional materials). Creation of descriptions, tags, titles, end screens, and pop-ups for each video. Development of technical specifications for the designer for video content design on YouTube. Planning and publishing YouTube Shorts with written titles, descriptions, and tags.
4. Marketing, advertising, and promotion
Setting up targeted advertising for each release and additional promo campaigns
Testing different advertising formats and optimizing campaigns based on analytics.
Analyzing the effectiveness of advertising campaigns and adjusting the promotion strategy.
5. Analytics and optimization
Monitoring key metrics: engagement, reach, conversion, audience growth.
Conducting analytics of actions on Instagram. Preparing reports on the effectiveness of advertising campaigns.
Systematic analysis of results on YouTube and Instagram and making adjustments to the strategy.
6. Interaction with other departments
Coordinating SMM activities with the label manager, CEO, and project producer.
Coordinating with the PR agency regarding information triggers and publications.
Interacting with distribution for integrating streaming promotion into the SMM strategy.