We are looking for a specialist to work on Facebook and Instagram
**Technical assignment for the targeting advertising setup specialist**
**General requirements:**
1. **Platforms:** Facebook and Instagram
2. **Location:** Vancouver, Canada
3. **Theme:** Kitchen furniture (kitchens from Italy)
4. **Target audience:**
- Language: English
- Gender: All
- Age: 30-70 years
- Interests: Kitchen furniture, interior, design, Italian brands, home decor
- Behavior: People interested in renovating or updating their kitchen, as well as those who have already shown interest in kitchen furniture or Italian design.
**Tasks:**
1. **Audience analysis:**
- Conduct research to determine the most effective interests and behaviors.
- Identify the main segments of the target audience and their characteristics.
2. **Creating an advertising strategy:**
- Define the goals of the advertising campaign (e.g., increasing website traffic, generating leads, raising brand awareness).
- Develop an advertising placement strategy to achieve the goals.
3. **Setting up targeting:**
- Set up geolocation targeting (Vancouver).
- Configure demographic targeting (age, gender).
- Identify and implement interest and behavioral targets.
4. **Developing creatives:**
- Create advertisements in English considering the visual and textual requirements of the platforms.
- Develop several variations of creatives (images, videos, carousels).
- Adapt creatives for different formats and sizes of ads.
- Ensure that all texts and creatives are grammatically and stylistically correct and attract the attention of the target audience.
5. **Creating and setting up advertising campaigns:**
- Launch advertising campaigns on Facebook and Instagram.
- Set budgets, schedules, and campaign optimization.
6. **Monitoring and optimization:**
- Regularly track the effectiveness of campaigns.
- Make necessary adjustments to optimize results.
- Provide weekly reports on the results of advertising campaigns.
7. **Support:**
- Provide technical support during the first month.
- Consult on issues arising during the launch and management of advertising campaigns.
**Cost:**
1. **Advertising setup:**
- Cost of one-time advertising setup: [specify cost, e.g., $XXX]
2. **First month of support:**
- Cost of the first month of support, including creatives: [specify cost, e.g., $XXX]
3. **Additional expenses:**
- Advertising placement costs (paid separately, depending on the campaign budget).
**Deadlines:**
- Audience analysis and strategy creation: [specify deadline, e.g., 2-3 days]
- Development and approval of creatives: [specify deadline, e.g., 5-7 days]
- Launching advertising campaigns and setting up targeting: [specify deadline, e.g., 2 days]
- Support and optimization: Ongoing
Please provide a detailed commercial proposal, including costs and terms, based on the above requirements.
Thank you, I look forward to collaborating.
Freelancehunt
