Budget: 10000 UAH Deadline: 30 days
Hello!
Renting furniture and equipment for events is a niche with clear seasonality and high competition for attention when searching for "urgent, for this event," so lead forms and quick processing of inquiries are more decisive here than just reach.
Examples of similar cases:
- B2B lead generation for food production (Valesto): CPA decreased from $5.07 to $2.75 (-46%) due to video format and quiz site. - https://freelancehunt.com/showcase/work/lidogeneratsiya-partneriv-dlya-virobnika-vipichki/2010482.html
- First aid training center (Odesa): lead form + quiz resulted in CPL of $4 with an average correspondence cost of $2.84. - https://freelancehunt.com/showcase/work/lid-za-dlya-tsentru-navchalnih/2010425.html
Both cases involve a service where the decision to inquire is made quickly, similar to your situation with events.
What I would do to start:
- Audit your account and landing path (how people currently inquire - direct, website, form)
- Set up Meta Pixel/CAPI for correct tracking of applications
- Test campaigns: lead forms + traffic to Directory/website, several audiences (event organizers, wedding agencies, local targeting in Kyiv)
- Creatives for different types of equipment (furniture, decor, technology) - video performs better than static
For the first test launch, we will work with a fixed rate, without tying to KPI - to honestly test the channel. The cost depends on the volume of work (creating an account from scratch, number of audiences/creatives) and advertising budget.
Regarding weekends - I can ensure communication on Saturday, it's not a problem.
A few clarifications before details:
- What is the estimated advertising budget you plan for the month?
- Do you want to receive applications via Direct, through the form on the website, or are you ready to test Meta lead forms?
- Do you already have a website/landing page or are you only working through Instagram?