Составить ТЗ копирайтеру по наполнению одного раздела информацией

The company avtoVIRA sells equipment for tow trucks/auto service stations and warehouse trolleys through its own website avtovira.com.ua (WordPress + WooCommerce, versions UA/RU/EN) and Prom.ua. Diagnostics through Google Search Console showed: out of ~879 known Google pages, only 423 are indexed, and 456 are not indexed. The majority of the unindexed pages (262 out of 456) are technical junk from WooCommerce (parameterized URLs: ?add-to-cart=, ?wc-ajax=, ?filter_vantazhopidjomnist=), which consumes Google's crawling budget and hinders the indexing of real content. The goal of the task: to eliminate the technical reasons for the incomplete indexing of the site so that real product and category pages (specifically the line of warehouse trolleys) consistently appear in Google's search results.

Good day!I am looking for a specialist for comprehensive basic setup of a new online store on the Khoroshop platform. 600 product items, 10 categories, and 47 subcategories.Basic SEO:setting up site indexing, robots.txt, and sitemap.xml;creating and connecting Google Search Console and Google Analytics 4;setting up Google Tag Manager;checking URL, canonical, language versions, and hreflang;templates for Title, Description, H1 for categories and products;checking speed, mobile adaptation, and major technical errors;providing recommendations for further SEO promotion and competitor analysis.Basic advertising:creating and connecting Google Merchant Center;setting up the product feed;linking Merchant Center, Google Ads, and Analytics;setting up tracking for purchases, calls, and other conversions;launching a basic Performance Max shopping campaign;if necessary — basic search and remarketing campaigns;setting up advertising campaigns for customer retention;preparing the site for AI search.

We are looking for an experienced SEO specialist for the comprehensive promotion of the online store Top Unity.What needs to be done: conduct an SEO audit of the site; analyze competitors; collect and cluster the semantic core; optimize categories, products, and meta tags; prepare technical tasks for the programmer and copywriter; improve internal linking; identify and help eliminate technical SEO errors; develop a step-by-step promotion strategy; if necessary, accompany the project on an ongoing basis. Website: https://top-unity.com.uaRequirements: experience in promoting online stores; experience working with OpenCart will be an advantage; knowledge of Google Search Console, GA4, Ahrefs, Serpstat, Screaming Frog, or similar tools; availability of successful cases.In your response, please indicate: examples of similar projects; which tasks you will complete in the first stage; estimated budget; timeframe for completing the audit; whether you work with ongoing SEO support.

Project: Development of a Website for Small BusinessProject Goal Create a modern responsive website for the company that will attract customers, describe services, and accept requests through a feedback form.Tasks Develop a unique design. Code the website for computers and mobile devices. Connect the feedback form. Optimize loading speed. Set up basic SEO optimization.Technologies Used HTML5 CSS3 JavaScript PHP (or another language for processing the form) MySQL (if necessary)Execution Stages Requirements analysis. Design creation. Page coding. Functionality programming. Testing. Project launch.Expected Result A fully completed website with a modern design, correct operation on all devices, high loading speed, and a user-friendly control panel.

We are looking for a freelancer (SEO technician / Shopify developer) to perform a clear list of technical and content tasks on the website https://easyfeet.store/. We have conducted an audit of the site for GEO (Generative Engine Optimization) — optimization for AI assistants (ChatGPT, Perplexity, Gemini, Claude). Our goal is to fix technical errors that prevent algorithms from seeing our advantages and to structure the site's code. Analytics and strategy are already prepared, and we have a step-by-step checklist (what to remove, what to change, what to add). We need purely your hands for implementation. Scope of Work: We plan to break all work into several logical stages: Technical access for AI and microdata Configuration and verification of robots.txt for specific AI crawlers (OAI-SearchBot, PerplexityBot, ClaudeBot, etc.). Creation and deployment of the llms.txt file in the root of the site. Complete reconstruction and cleaning of JSON-LD microdata: extended Organization schema (linking the site with our storefront on Amazon through sameAs tags), refinement of Product, implementation of FAQPage and Article blocks. Code cleaning (Shopify DOM) and entities: Removal of DOM noise (duplicate text in theme code, remnants of developer templates). Optimization of product names for clear AI entities. Correction of mixed links on main category pages (symptoms / foot condition). Displaying reviews and content for conversational queries: Setting up the display of customer text reviews in clean HTML code on the page so that AI bots can read them (currently they are pulled through JS scripts of the Loox app). Adding text specifications (materials, arch height in mm, stiffness) to product pages. Creating landing pages comparing the brand with main competitors in the niche. Your suggestions and ideas: Since GEO is a new and flexible direction, we greatly value professional feedback. If you have your own suggestions, vision, or technical tips on how to better implement the display of reviews in clean HTML under the hood of Shopify, how to optimize microdata for LLM, or improve data structure — please write them in your response. We are open to dialogue and ready to adjust the budget and terms of reference based on your insights. Requirements for the performer: Experience working with the Shopify CMS (Liquid, working with meta fields, editing theme code). Understanding of technical SEO and microdata Confident English (to understand content, as the site is in English, targeting the US market). In your response, please indicate: Your cases: Links to your successful projects in technical SEO and code customization on Shopify. Your proposals and price: Based on our list of tasks, suggest your version of breaking the project into stages, as well as indicate the cost and timelines for each stage. Experience with AI