We are looking for an experienced specialist to create a complete brand book for our brand, which will be used as a basis for developing the website design and other marketing materials.
About us:
Our store offers quality and stylish products for home and outdoor activities, combining the traditions of craftsmanship with modern production. We create products for those who value reliability and aesthetics in the kitchen, on a hike, and at a picnic, as well as for those looking for unique gifts for special occasions. Whether you are grilling, hunting, or just want to decorate your home, our products will help create comfort and enjoyment in every moment."
A small part of our products is provided here:
https://skewer.com.ua/
https://www.instagram.com/skewer.ua/
In addition to the above products, the new website will feature: cauldrons, grills, handmade leather products, various craft gifts for men, and so on
Brand name: Papa Grella
Project Goals
Create a brand book that will include all necessary elements to maintain the integrity and consistency of the brand. The brand book will be used for web design development, print and digital advertising, as well as packaging.
Expected Results
Logo:
- Description of the logo: usage options, placement rules, minimum sizes, acceptable color variations, correct and incorrect usage examples. I will leave a photo of the old logo attached
Color Palette:
- Main and additional brand colors with their codes (RGB, CMYK, HEX, etc.).
Typography:
- Main and secondary fonts to be used in the brand, with rules for their application (headings, subheadings, body text).
Graphic Elements and Style:
- Description and examples of using icons, illustrations, patterns, as well as recommendations for choosing a style for photographs.
Tone of Communication:
- Recommendations for the brand's verbal communication: style, tone, key phrases, slogans. A description of how the brand should communicate with the audience in texts and messages.
Application Examples:
- Examples of applying all elements on business cards, packaging, website, social media, and other media.
Web Design Recommendations:
- A special section with recommendations for using visual and textual elements when creating website design. This should include preferred layouts, color combinations, and styles that will help designers follow the overall brand concept.
Candidate Requirements
- Experience: Experience in creating brand books and working with brands in the manufacturing or retail sector.
- Skills: Excellent knowledge of graphic programs (Adobe Illustrator, Photoshop, InDesign, etc.) and understanding of branding principles.
- Portfolio: Examples of successful brand book creation projects.
- Communication: Ability to clearly and understandably describe and explain your decisions. Willingness to make adjustments based on our feedback.
Deadlines and Budget
- Deadlines: -
- Budget: to be discussed