Turnkey website creation

PRM / EXTENDED TECHNICAL ASSIGNMENT

Project: Digital wellness platform with subscription (non-medical)

1. Product description

Product type:

Web platform (SaaS) with a subscription model and user personal account.

Essence of the service:

Online platform for personalized wellness support aimed at improving quality of life, prevention, lifestyle management, and user well-being without providing medical services.

Legal status:

Non-medical wellness service (educational & lifestyle support). Mandatory disclaimers on all key screens.

2. Website goals

2.1 Business goals

Generating regular subscription revenue (MRR / ARR)

Selling premium packages with high price points

Building trust and an expert brand in the wellness niche

Minimizing churn through personalization and engagement

Scaling to international markets without changing core architecture

2.2 User goals

Understanding the platform's value in ≤30 seconds

Quickly selecting the appropriate tariff

Receiving a personalized support program

Conveniently tracking progress and well-being

Feeling safety, privacy, and support

3. Target audience

3.1 Main segments

Segment A — Individual Wellness Users

Age: 25–55

Location: US / EU / International

Income: average and above

Motivation: energy, stress, sleep, life balance

Pains:

fatigue

stress

lack of systematization

information overload

Expectations:

simplicity

personalization

absence of "medical pressure"

Segment B — Premium Clients

Entrepreneurs, top managers

High income

Value individual approach

Pains:

lack of time

burnout

absence of personal support

Expectations:

personal curator

high level of service

privacy

Segment C — Families (in the future)

Parents 30–50

Concern for the health of the whole family

4. Unique Selling Proposition and Positioning

Positioning

“Your personal wellness system — without medical pressure.”

Key USPs

Non-medical service (no diagnoses or treatments)

Personalization for lifestyle, not diseases

Simplicity and humanity instead of complex protocols

Subscription model with clear value

Confidentiality and ethics

5. Type of website

Main type:

SaaS platform with subscription

Structurally:

Marketing website (public)

User personal account (protected area)

Administrative panel (admin)

6. Pricing model

Subscriptions (Stripe Subscription)

Basic — $19 / month

Access to basic content

General wellness programs

Habit trackers

Email support

Pro — $199 / month

Personalized wellness plan

Advanced trackers

Chat with wellness curator

Programs for 1–3 months

Premium — $3999 / package (one-time / long-term)

Individual support

Personal curator

Custom programs

Priority support

7. Main user scenarios (User Journey)

7.1 New user

Landing page

Familiarization with USP

Choosing a tariff

Registration

Payment through Stripe

Onboarding (survey)

Receiving wellness plan

7.2 Subscriber

Login

Dashboard

Viewing plan

Marking trackers

Receiving recommendations

Renewal / upgrade of subscription

7.3 Premium client

Contact / application

Verification

Manual package assignment

Individual onboarding

Personal work

8. KPIs and performance metrics

Marketing KPIs

Conversion rate (visit → signup)

CAC

LTV

Signup → Payment %

Product KPIs

Activation rate

DAU / MAU

Retention (30 / 60 / 90 days)

Churn rate

Feature usage

Financial KPIs

MRR

ARPU

Upgrade rate

Refund rate

9. Functional requirements (key)

9.1 Payments (Stripe)

Stripe Checkout

Stripe Subscriptions

Stripe Customer Portal

Webhooks (payment succeeded / failed / canceled)

Invoices and taxes

Support for multi-currency

9.2 User system

Registration / login

User personal account

Subscription management

Payment history

9.3 Content and personalization

Rule-based recommendation logic

Segmented content

Access restriction by tariff

10. Scalability requirements

Technical

Microservice architecture (or preparation for it)

API-first approach

Stateless backend

Horizontal scaling

Product

Adding new tariffs without reworking logic

Localization (i18n)

B2B modules in the future

Mobile app readiness (API)

Financial

Support for high-ticket sales

Flexible subscription model

Possibility of white-label in the future

11. Legal requirements

Mandatory:

Privacy Policy

Terms of Service

Disclaimer (non-medical)

GDPR compliance

Cookie consent

12. Implementation result

Ready commercial wellness platform:

scalable

legally safe

subscription-oriented

ready for growth and investments