Creation of a comprehensive advertising campaign for https://sksbud.com.ua/
1. Research and Analysis
Conduct an analysis of the target audience (TA):
Segment the audience (builders, contractors, construction organizations, retail buyers).
Identify key pains, needs, and motives for each group.
Determine the communication channels used by the TA (social networks, websites, messengers, etc.).
Conduct a competitive analysis:
Study the advertising campaigns of competitors.
Identify their strengths and weaknesses.
Find differences that will highlight your campaign.
Examine the internal resources of the company:
Which products or services should be promoted first?
What promotions, discounts, and bonuses can be offered to customers?
2. Development of Advertising Campaign Strategy
Define the goals of the advertising campaign:
Increase sales volume.
Attract new customers.
Reactivate lost customers.
Increase brand awareness.
Develop key messages for each target group:
For example: "Speed of delivery is your main asset!" for contractors or "A wide range for any tasks" for builders.
Select promotion channels:
Social networks: Facebook, Instagram, LinkedIn.
Contextual advertising: Google Ads, YouTube.
Email marketing.
Advertising platforms where the TA is present (profile sites, forums).
Develop a sales funnel:
Traffic attraction → Interest → Product presentation → Lead → Deal.
3. Content Preparation
Create a content plan:
Develop posts, articles, videos, and banners for social networks and other channels.
Emphasize the company's unique selling proposition: "Speed, quality, transparency".
Consider seasonal features (winter → internal work, spring → active construction).
Prepare advertising creatives:
Videos demonstrating products.
Photo carousels with products and their advantages.
Case studies of successful projects (for example, "We helped a construction company complete a project on time thanks to our logistics").
Compile offers for each TA group:
For contractors: discounts on orders.
For retail buyers: free delivery on orders over a certain amount.
For construction organizations: personal manager and fixed prices.
4. Launch of Advertising Campaign
Agree on budgets for each channel.
Set up targeting and advertising:
Define audience groups by interests, geography, behavior.
Enable retargeting (working with website visitors and customers who previously interacted with the company).
Ensure the launch of promotions and special offers within the campaign:
For example, "Only until the end of the month: 15% discount on products for internal work".
Monitor the synchronization of all channels:
Website, social networks, messengers, email - consistent messages and style.
5. Analytics and Optimization
Connect analytics tools:
Google Analytics, Meta Pixel, UTM tags.
Track key performance indicators (KPI):
CTR, CPA, ROI, website conversions.
Check the effectiveness of campaigns daily, test:
New creatives, audiences, ad formats.
Based on analytics results, make changes:
Increase budget for successful channels.
Remove or adjust ineffective ones.
6. Organization of Interaction with Departments
Coordinate advertising activities with the sales department:
Provide managers with information about offers, promotions, key messages.
Create a feedback system:
Collect feedback from customers through social networks, email, or messengers.
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31 days1225 USD
520 7 0 31 days1225 USD
17 years of experience in online marketing, since 2016 — in managerial and analytical positions. Full cycle of developing marketing strategies and their turnkey implementation personally. Working with B2C since 2007, with B2B — since 2016. The stated price includes the cost of all work. Deadline — 1 working month (4 working weeks). Step-by-step components of implementation are provided. Message me privately for discussion.
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30 days601 USD
1269 9 0 30 days601 USD
Welcome, Marina! We are familiar with the task descriptions and ready to collaborate. Our team has all the necessary specialists for effective implementation.
If you are looking for a responsible contractor with experience in large projects who is ready to share their expertise and results of their work? We would be happy to collaborate.
🌐 JobStudio - 7 years of experience in SEO website promotion and PPC contextual advertising setup.
🌍 We work with Ukrainian and foreign projects in the USA, Europe, Georgia, Kazakhstan, and other countries.
📈 In various fields: automotive, finance, real estate, industrial equipment, medical services, legal services, confectionery and bakeries, children's toys, furniture, cosmetics, IT, and many others.
Before starting the work, we will create a plan and agree with you. You will always be informed about which tasks are being completed. Prompt technical support from 9 AM to 7 PM! Detailed reporting!
… Work in Jira, Trello, etc.
💼 Additional recommendations, case studies, and client feedback will be gladly provided upon your request.
⭐ We work with passion and for results! ❤️
We look forward to your message to start productive collaboration! 😉
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30 days601 USD
276 30 days601 USD
I am a digital marketer with over 8 years of experience. I have worked with government and private companies of various sizes, as well as with foreign companies focused on Europe, America, and Asia.
MBA degree with additional courses in entrepreneurship, creative management, marketing, advertising, and brand strategy. Higher education in management. More than 5 specialties in the field of digital marketing. From setting up all advertising channels to sales funnels, commercial editing, and website development. Over 7 years, I have worked on more than 50 projects: Crypto and FinTech, Edtech, E-commerce, and others. My main competencies are product (development and launch of new products) and performance marketing.
My competencies:
I develop comprehensive digital strategies;
I work deeply on analytics;
I work with all internet advertising channels;
In-depth analysis of the target audience (JTBD, etc.), brand competitors, and CJM;
… Conducting marketing research;
Creative and communication concepts, content strategies;
Comprehensive SMM and PR activities;
Funnel development;
Growth Hacking;
Media planning and analysis of advertising effectiveness;
Management of marketing processes and working with a large advertising budget (from $10,000).
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30 days445 USD
954 10 0 30 days445 USD
Good day.
I recommend my good acquaintance to you. She sets up advertising on Facebook and Instagram. She works with both minimal budgets and budgets of $5000+.
In targeting for over 3 years. Many successful projects. I have personally collaborated with her. I was satisfied with the cooperation. There were both sales and adequate, targeted leads coming in.
Portfolio with some of her projects:
Google Drive
If you are interested, I can provide contact details on Telegram.
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15 days178 USD
1568 9 1 15 days178 USD
Marina, good day!
I work with my own and client projects in Ukraine and abroad. Among my clients are Catssuit, Londi, Mememe, Cosy Sunday.
What my services include:
Collection of metrics and indicators for analysis + business model + budget
Call-presentation of the preliminary concept of the advertising strategy based on data analysis and industry and business model specifics
Analysis of your page and competitors
Analysis of the advertising cabinet, if advertising was present
… Calculation of unit economics, modeling of results
Creation of advertising strategy
Development of creatives
Presentation of detailed strategy
Implementation of strategy
Control and weekly comprehensive reporting
Management of advertising accounts and their replacement if necessary
Also, if needed, I provide recommendations on landing pages (pages, chat-bots, websites, etc.), sales processes, and sales scripts in direct.
The price for my services can start from $400.
I suggest an online meeting tomorrow so we can get to know each other better and discuss all the details, what do you say?
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30 days557 USD
1393 13 1 30 days557 USD
Hello Marina.
My name is Dmytro.
I am an internet marketer with over 5 years of experience in various projects in Ukraine, Europe, and the world.
I can take on your entire project, either with a turnkey team or I can assemble a marketing department for you that will work solely on your project.
Overall, I have worked with 60+ projects in 8 countries around the world and 3 international projects with a total marketing budget of $500,000+.
Message me privately, and we will discuss the details.
…
The price I set is for example; it will depend on many factors that we will discuss in person.
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1 day13 USD
182 1 day13 USD
Good day!
We are ready to offer you a comprehensive approach to the development of your business, including all types of advertising and marketing tools to achieve maximum results. Here’s what we offer:
1. FREE BUSINESS AUDIT!
• Full analysis of your website and advertising campaigns.
• Assessment of current SEO optimization and search for possible improvements.
• Analysis of your target audience and competitors.
2. SEO optimization:
• Updating keywords and meta tags to improve visibility in search engines.
• Creation of SEO texts and optimization of content structure to increase relevance.
… 3. Targeted advertising:
• Setting up targeting on Facebook and Instagram to attract potential customers.
• Using retargeting for effective interaction with website visitors.
4. Contextual advertising in Google Ads:
• Creating advertising campaigns to attract targeted traffic through the search engine.
• Optimizing contextual campaigns for maximum effect.
5. SMM services:
• Development of social networks: content creation, publications, and interaction with subscribers.
• Strategies for attracting traffic and building loyalty through social networks.
6. Email marketing:
• Development and setup of email newsletters for communication with clients.
• Using automated systems for regular updates and offers.
7. Analysis and optimization:
• Regular tracking of results from all advertising campaigns.
• Testing new content formats and adapting campaigns for better results.
We look forward to your response and are ready to start working on the development of your business!
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31 days223 USD
439 8 1 31 days223 USD
I wish you strength. I am interested in your project. The task is clear. We can complete it. Please contact me to discuss the details)
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Це найкрутіший опис проекту, який я коли-небудь бачила на цьому сайті
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Дякую
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