Creating visual styles and templates

Corporate Style — incorrectly specified categories?

90 USD

Project translated automatically. Log in or register, to view the original Name of the company: Cooking "These Cakes"Company activities: Manufacturing and delivery of Osetine and French Cakes in the city of Kiev (mainly B2S, through the site)Description of categories of products/services: French Cakes (Kish and Tart), Osetine (sweet and salad), desserts (maffins, croassons).Channels of distribution and geography of sales: Kiev, (mainly B2S, through the site, Instagram) https://takipyrohy.ua/https://www.instagram.com/takipirogi/ Description of the target audience: Women 60% (25-34; 35-44).Men are 40 percent (25-34).The average income.Expectations are quality and delicious cakes to satisfy the taste of yourself and your loved ones.A variety of cookies options, convenient service and affordable prices.Fears - may be concerned about the composition and quality of ingredients, as well as about the health and food safety.They may be concerned that cakes may be too high calories or unhealthy.Limited choice or lack of options for certain diets, cost and availability The image of the company should be transmitted using the corporate style: some conservative consistency, flexibility dynamics, movement advance, innovation easy and unprecedented corporate stability The task: Creating a visual style and templates for the brand "These Cakes" in order to attract the attention and attract customers through social networks (Instagram, TikTok, Facebook, YouTube) and the online store.The necessary complex solution that will enable you to form the views of content that are present on social media platforms and websites.Additional materials will include: logo, font, colors and some visual designs of the new site and posts that were used before.You need to use them as a basis and create a complex brand identity.On the visualization of the new site all the elements are confirmed, except the banner on the stock and the banner of the main page.If you need additional information, please contact us.In Instagram, the icons are already created for the current, they do not need to be processed.Type of content for social networks that will be used: Informational, Respiratory, Funny, Business, Active Relationship of content for social networks: Information content (20% of the total).Publications about the composition of the products, their useful properties, methods of manufacturing, company history, specialties of delivery, etc.This content will allow consumers to get better acquainted with the products and brand.Respiratory content (20 %)Creating content that demonstrates a creative approach to cooking cakes, ideas to use them in different situations (tales, celebrations, gifts, etc.).This can include video with the cooking process, photos of ready meals in an attractive environment, etc.Fun and entertaining content (15%).Light, humorous or entertaining content that causes positive emotions in the audience.You can use anecdotes, memes, games, covers of songs and so on, which are related to the theme of bakery and cake.Business content (25% )Publications about new goods, special offers, customer reviews, information about working hours, methods of order and delivery.This content has to stimulate the purchase and the increase in sales also to engage in B2B interaction (recovery of the opportunity to sell the beef to food establishments).Content of action (20%).Announcement of promotions, prizes, advertising campaigns and other special offers aimed at attracting customer attention and stimulating sales.The accuracy: Instagram is dominant in the target system.Posts and rolls for Instagram are being made in the first place, parallelly published on Facebook.In Instagram, we need 12 posts, 4 releases, 24 times a month for the base.Between the entire spectrum of visual style, you need to pay attention to the brand identity.Brands of Idol: Colors of the brand.It is necessary to create on the basis of the existing colors of the brand an additional palette that will be complementary from the point of view of the composition to be used in social networks and websites.It is necessary to choose the palette in such a way that the colors are used in such essences of graphic content as static\dynamic post (with infographics, information, action, advertising, etc.) for Instagram\Facebook, static\dynamic approach (with infographics, information, action, advertising, etc.) Typography of the brand.On the basis of the existing font you need to choose harmoniously suitable, from the point of view of visual perception.The fonts must be in accordance with the style of the logo or in a similar.The use of fonts should be universal for different types of content online, and should also approach printed versions of materials in the future.Additional stylistic objects.On the basis of the existing style that is displayed in the logo, you need to create icon-type objects that could be used as an emphasis on all kinds of creativity on social networks and websites.The geometric objects of the identity must be developed on the basis of the existing logo geometric objects that will be contained in the materials for social networks and websites.The conformity of style must be complete.Geometric objects can and will be used as interactive elements in interactions.Examples of the button on the banner, the background element on the back, the infographic element, etc.Visual templates of social networks for the type of contentInformational,Inspiring,Happy\Responsible,Business,Active Posts: You need to develop the options (in accordance with the format 1:1) for posts taking into account the location of the objects (products) based on each type of content.Posts must be in clear consistency with the brand design, use all the elements of the identity.For each type of content, a template should be created.Care: You need to develop the variants (in accordance with the format 9:16) taking into account the location of the objects based on each type of content.The care must be in clear consistency with the brand design, use all the elements of the identity.For each type of content, a template should be created.Visual templates for defined dates.Feast: a holiday atmosphere with the use of appropriate decorations (e.g., Christmas, Day of the Loved, New Year, etc.).Adaptation of visual style to various events.Visual style for the site.Banner on the pages of the site: You need to create compositions according to the designated style of the brand with the images of the cookies and the triggering elements ("Order now" or "More detail").Basically, the information, action and business type of content will be used.This content will be placed on the main page, on the menu page, and on the share pages.Materials that are already used and will be provided:The prototype of the new site (his components), the logo, the font, the main colors, the examples of posts in social media (by reference), the individual elements of the identity, the photo of the product.Additional requirements:Visual style must be organic and match the image of the brand Design must be attractive and attract the attention of the target audience.Use the brand logo and/or identification elements in all visual materials.Government of the possibility of adapting the visual style to different formats and types of content.Get the desired result in Adobe Photoshop, Adobe Illustrator files, depending on the type of graphics.All graphics, if possible, should be in the vector format.The exception is a photo (ristory).

Proposals 1 Rejected 8

Andrii L.

71 0

Budget: 10000 UAH Deadline: 10 days

Congratulations to Oleg.
Now free and ready to start your order immediately after all your requests have been agreed.
In graphic design for over 6 years.
I will adapt to all the relevant formats for you.
The final files will be in the vector in Illustrator.
Turn to

Yelena Podrez

11 0

Projects 3
Rating -
Rating 321

Budget: 4000 UAH Deadline: 10 days

Welcome to Mr. Oleg! I am an experienced designer ready to help you create a unique visual style and patterns for your project. With my creative approach and professional skills, we will be able to embody your ideas into life, providing your brand with awareness and a stylish look. Let us work together to your goals!

Dmytro Ivanenko

19 0

Projects 18
Rating -
Rating 928

Budget: 5000 UAH Deadline: 10 days

Welcome to! Thank you very much for such a detailed description, it gave me the opportunity to better understand your project.

The details of the project can be discussed in personal messages. The price and deadlines are indicated in the bet.

I can start right now, I’m happy to work together!

Viktoriia M.

120 0

Budget: 8000 UAH Deadline: 10 days

Welcome to.
I’m happy to work together.

Look at the portfolio:
Freelancehunt
Behance

with respect,
by Victoria

Oleg Obrovchak
Belaya Tserkov, Ukraine

Projects 4
Rating -
Rating 256

Creating visual styles and templates

Proposals concealed

Proposals are currently absent

Andrii L.

Yelena Podrez

Dmytro Ivanenko

Viktoriia M.

Proposals concealed

Current freelance projects in the category Corporate Style

Corporate identity + Logo for a music school

Development (rebranding) of corporate graphics for children's electric bicycles APIX

Partial rebranding of the diesel center SHULS: logo, tone of voice, photography, and packaging

5 carousels for Instagram with 7 slides each

Logo, header, and footer