Hello. I am managing the project https://katran.uz.ua/
This is a delivery service for surprise packages with Transcarpathian products - wines, cheeses, meats.
The client never knows exactly what will be inside, only guesses and has a surprise when receiving the package.
In fact, over the three years of the project's existence, client acquisition has occurred through organic methods.
There are systematic publications and research on Transcarpathian products on fb.com/katran.uz.ua and on https://www.instagram.com/katran.uz.ua
Periodically, some posts resonate with readers, gathering hundreds of thousands of views or even millions.
Katran constantly introduces exclusive products that are available in limited quantities or that have appeared for the first time.
80% of clients receive packages based on a monthly subscription, meaning they make a purchase decision and then automatically pay and receive their package every month.
20% are one-time trial packages or gifts for friends.
Targeting and retargeting services are needed, as organic engagement has recently been insufficient, and unsubscribes are higher than the usual level.
In terms of metrics, I am primarily interested in client acquisition.
The target cost of acquisition is 5 currency units/client
Expanding the audience, interaction, etc. are not goals, but rather pleasant additions.
Payment tied to results will be more interesting and understandable than a fixed rate.