Meta:
Conduct a detailed SEO analysis to create the structure of a future online store for dog beds in Poland. The analysis should include competitor research, semantic core, recommendations for site structure, UX, and content for further handover to the UX designer and developers.
Important: This audit will serve as the foundation for the work of the UX designer and developers, so it must be as detailed as possible.
The store will be on the Shopify platform
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1. Niche and competitor analysis
• Market research on dog beds in Poland: which products are in demand, key players, prices.
• Analysis of 5-7 competitors (both large marketplaces and specialized stores):
• SEO structure of websites (sections, categories, filters).
• Traffic sources.
• Content strategy (blog, articles, FAQ).
• Link building (where they get links from, which platforms they use).
• UX features (which elements improve conversion).
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2. Semantic core and site structure
• Collection of key queries (Google, Ahrefs, Semrush):
• High-frequency, medium-frequency, low-frequency queries.
• Informational and commercial queries.
• Clustering of key phrases and formation of section logic:
• Main page.
• Categories (by materials, sizes, dog breeds, etc.).
• Filters (color, material, filling, size).
• Product cards.
• Blog and content section (useful articles, tips, FAQ).
• "About Us", "Delivery and Payment", "Contacts" pages.
• Analysis of query intent (which pages need to be created for different queries).
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3. Recommendations for UX and design
• Which blocks and elements should be on key pages.
• Simplifying navigation for the user.
• What trust triggers should be present (reviews, certification, delivery, guarantee).
• Which elements can increase conversion (size calculator, material comparison, GIF animations).
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4. Content strategy
• What articles should be in the blog (how to choose a bed, materials, care).
• What content to place on the main and category pages.
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5. Backlink profile analysis
• Where do competitors get their links from?
• Which sites should be used for promotion (forums, blogs, directories, thematic platforms).
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6. Final materials
• Document with niche, competitor, and structure analysis.
• Table with semantic core and clustering.
• Prototype (scheme) of the site structure (Miro/Figma).
• Recommendations for UX and content.
• Checklist for SEO optimization during the development stage.
• Timeline: 1 week