UX/UI audit of the website + conversion rate optimization

Budget: 25000 UAH Deadline: 7 days

Hello, Floritale!

To gain a detailed understanding of the task, please clarify:
1. What are the main goals of the website and what products or services are you promoting?
2. Do you have current conversion metrics that we can work with?
3. Are you using analytics (e.g., Google Analytics) to track user behavior?
4. Is there a plan to launch A/B tests after the audit to verify the proposed changes?

My approach to work:
1. I conduct a thorough UX audit, analyzing the user journey from the first visit to the completion of a purchase, identifying bottlenecks and points of loss.
2. I propose structured and justified solutions that simplify navigation and reduce the number of clicks.
3. I develop logical and practical recommendations for improving forms, buttons, and calls to action.
4. I prepare a detailed technical specification for further work on the design.

I focus on the practical application of recommendations aimed at increasing conversion. I can also provide case studies showing improvements in metrics after implementing changes.

Please send the current data on metrics and your budget range for the audit so that I can propose an optimal solution and cost. Expand

Budget: 700 UAH Deadline: 1 day

Good afternoon. I have been working with WordPress for 15 years. I am ready to conduct a website audit.

Budget: 800 UAH Deadline: 1 day

Hello!

We are dZENcode – a full-cycle digital solutions development company: from design and programming to integrations and post-release support. We take on projects from scratch and also engage in the refinement of existing solutions.

We can conduct a UX/UI audit and prepare practical recommendations for increasing conversion.

1. Which pages and scenarios are your top priorities?
2. Is there access to analytics or data on current conversion?

You can find detailed information about our services and projects in our profile: Freelancehunt
Take a look – after that we can discuss the details and agree on the next steps.

⚠️ After clarifying all the details, we will determine the scope, suitable format of cooperation: per task, outsourcing, or outstaffing, and the final cost.

Why projects with us are guaranteed to reach release:
💎 10+ years providing IT services;
🔥 90+ in-house specialists;
🚀 250+ public reviews since 2015;
⚙️ We support the product under SLA after launch;
✅ We work under NDA and a contract with the company! Expand

Budget: 2500 UAH Deadline: 4 days

Peter, I see the problem: the website has potential, but the first screen and structure may hinder sales. I will conduct a UX/UI audit of floritale.com, go through the entire customer journey, identify losses at the stages of browsing, forms, and CTAs, and prepare a clear technical specification for design with priorities for changes. I have 6 years in web design and love solutions that not only look good but also increase conversion. If you want, I can immediately outline the audit plan.

Budget: 10000 UAH Deadline: 5 days

Hello, Peter. I looked at floritale.com — I already noticed several problems: there is no clear CTA on the first screen, the hamburger menu hides important categories, and the outdated "February 14" section is still displayed in the navigation. I will conduct a full audit of the site — from the first user entry to the order placement and payment. Based on the results, I will prepare a structured report with prioritized issues and a design brief.

Budget: 3400 UAH Deadline: 7 days

Good afternoon.
I am interested in your project.
It is an unconventional task for a specialist with skills in business analysis, design, and SMM.
I have such qualifications.
If your budget allows, I am ready to conduct an alternative analysis and prepare a technical specification for the designer.
I can identify bottlenecks in the funnel, simplify the customer journey, and create clear technical specifications for further design refinement.
I am ready to review the current website and prepare a reasoned UX/CRO audit with specific solutions. I would be happy to discuss the details and scope of work.

Budget: 15000 UAH Deadline: 7 days

Good day! I am a service designer and CX/UX specialist with experience in European e-commerce and tasks related to increasing conversion rates. I focus not only on the visual aspect but also on analyzing the customer journey, identifying friction points, conducting UX audits of the cart/checkout flow, and the logic of the user path.

I can conduct a comprehensive audit of floritale.com with a focus on:

- improving the structure and first screen
- simplifying the user path
- identifying reasons for customer loss
- CRO hypotheses for increasing conversion rates
- recommendations for CTAs, forms, page logic, and navigation
- preparing a clear technical specification for further design

I also work with competitive analysis, UX benchmarks, and user behavioral scenarios. I have experience with e-commerce platforms and CX projects related to improving checkout/basket flows and reducing losses on the path to purchase.

Estimated cost of the UX/CRO audit: 15,000–25,000 UAH depending on the depth of analysis and the number of pages.
Timeline: 7–10 days. Expand

Budget: 1000 UAH Deadline: 1 day

Hello
I am ready to collaborate - I work with verified designers and developers) I have extensive experience in project management, including writing Technical Specifications (TS), testing, selecting and working with designers and developers to achieve the results you need. I am confident that I can help you) The cost is hourly.

I have over 9 years of experience as a PM in website and mobile application development (4 years in the office and now more than 5 years remotely).

I am in the TOP - 1 as a technical writer.
In the TOP - 2 in project management.
In the TOP - 8 in testing.

I am ready to assist in client management, task setting for developers, testing, documentation writing, prototyping, and consulting on not only general questions but also development stages.

Budget: 26990 UAH Deadline: 29 days

Good day! My name is Valentin, and I represent Arctic Web Agency. We are a team that specializes in creating modern and effective solutions for businesses. I can provide examples of our similar work in personal messages. We are ready to take your project to work!

Best regards,
Arctic Web Team
Freelancehunt

Budget: 2500 UAH Deadline: 4 days

Hello! My name is Oleksandra, I am a UX/UI designer and CRO researcher with over 7 years of experience in the industry. I specialize in conversion optimization, usability barrier analysis (user friction), and interface redesign based on product metrics. The project categories are chosen completely correctly, and the task is very close to me.

Your thesis regarding the first screen of the website floritale.com is absolutely correct: emptiness and an overly massive logo shift the user's focus, increase cognitive load, and hide the main commercial value below the scroll line. In e-commerce, every pixel of the first screen must work to attract and provide a clear call to action (CTA).

In my portfolio, there are successful cases of redesigning complex systems and e-commerce solutions in a "Before/After" format, where the main KPI was simplifying the customer journey and reducing the number of clicks to the target action.
Portfolio: Behance

I propose to implement the first stage (Audit and Technical Specification) using the following methodology:

📊 1. Expert UX/UI audit of the website floritale.com:
1) I will analyze the current information architecture, navigation logic, and mobile version (since in e-commerce, mobile traffic is often primary, but that is where customers face the most "friction").
2) I will localize errors in visual hierarchy, conflicts in color semantics in buttons, and forms that cause users to close the site.

🗺️ 2. User Journey analysis:
1) I will go through the entire customer journey from the first click on the homepage to the final payment screen.
2) I will identify specific bottlenecks in the cart and checkout where you lose the highest percentage of potential orders.

📄 3. Report and formation of the technical specification (TS):
1) You will receive not general advice, but a clear document with specific recommendations and prototyping of logic: where to remove unnecessary steps, how to optimize lead forms, and highlight product rates or product cards.
2) I will prepare a structured TS for further design and development (with button states, logic of element behavior).

After the audit results are approved, we can smoothly transition to the second stage — creating a new, clean, modern, and conversion-oriented design for your website.

I am ready to start working through the Safe.

Best regards, Oleksandra. Expand

Budget: 700 UAH Deadline: 1 day

Hello! I am a UI/UX designer specializing in creating high-conversion web and mobile interfaces that enhance user experience and promote business growth.

I already see opportunities to simplify user flows, increase engagement, and improve the overall presentation of the product.

I design clean, responsive, and scalable user interface systems in Figma with a particular focus on usability, conversion, and modern product standards.

Budget: 12000 UAH Deadline: 5 days

Good day!
I specialize in UX/UI audits and conversion rate optimization (CRO) for e-commerce for 2 years. I have conducted UX audits for FreshBlack, the First Flower Company, and the largest online store for sports nutrition in Ukraine.
My approach to work completely excludes subjective "this is how I see it" or "this is trendy now." Every decision and recommendation for floritale.com will be based on two sets of data:

1) Global e-commerce standards: research from the Baymard Institute (the deepest testing database for e-commerce interfaces in the world) and usability heuristics from the Nielsen Norman Group (NN/g).

2) Your analytics: a thorough analysis of the quantitative and qualitative data from your site (behavioral factors in GA4, heat maps, click maps, and session recordings in Hotjar/analogues, if they are connected).

What will specifically be done as part of the audit:
- Reformatting the first screen (Hero Section)
- User journey audit (User Journey & Sales Funnel)
- Logic of forms and calls to action (CTA)

As a result, you will receive:
1. A detailed UX audit (PDF/Notion): with screenshots of the current site, where each identified error or growth area is marked by severity level (critical / medium / low-hanging fruit quick improvements) and has a clear UX justification + examples of the best e-commerce solutions in similar niches.

2. Logical diagrams / schematic prototypes (Wireframes): visual structures of key blocks (for example, the redesigned first screen, product card, or checkout) for understanding the new logic.

3. A professional technical specification for the UI design stage: clear technical and functional requirements to ensure the next visualization stage goes smoothly without "surprises" for developers.

Since the task requires not a superficial checklist, but a deep dive into analytics and the business logic of e-commerce:
- Execution time is 4-5 days
- Cost is 12,000 UAH Expand

Budget: 1500 UAH Deadline: 1 day

Hello!

I see several areas that can be significantly improved, especially the first screen, structure, and user journey to purchase.

I can conduct a preliminary audit with specific recommendations for improving the structure, logic, and CTA.

In the future, I can create a redesign focused on CRO or implement a complete Shopify store from scratch.

Relevant case:
Behance

LinkedIn:
https://www.linkedin.com/in/alina-zhurba-uxui Expand

Budget: 20000 UAH Deadline: 14 days

Good day!

I looked at your website and decided to leave a small audit from the perspective of someone who deals with commercial online stores.

Right now, the site looks more like a beautiful concept for a portfolio than a store designed for sales. There are several points that significantly affect usability and conversion.

Homepage:
— The burger menu on desktop is not the best solution for a store; important sections should be visible immediately. This decreases conversion.
— The FAQ takes up too much space. For a flower shop, it's better to showcase the products themselves, promotions, collections, and popular bouquets rather than large text blocks. This decreases conversion.
— There is a lack of product blocks: popular items, new arrivals, promotions, holiday collections, etc. This greatly affects engagement and sales.
— The site loads quite slowly, and speed directly affects the number of orders. A big minus for conversion.

Catalog:
— It's better not to hide the filter, as it makes it easier for people to find the products they need. This decreases conversion.
— Sorting and filtering are currently a bit confusing and not very user-friendly. Also a minus for conversion.

This is just a brief audit, but even these points already noticeably affect sales and the usability of the site.

If you want to create a truly convenient and modern flower shop that will bring in more inquiries — write to me, and we can discuss 🙂 Expand

Budget: 11000 UAH Deadline: 7 days

Hello! Before writing, I already visited floritale.com and conducted a preliminary analysis.

The main points of customer loss that I see immediately:
— The hero screen is occupied by a logo and video, but there is no clear offer: where you deliver, for how much, from what price. A customer leaves within 5 seconds without understanding.
— There is no entry through intent — a person wants "flowers for mom in Berlin for her birthday," but the site offers to scroll through 80+ bouquets without filtering by occasion or recipient.
— The "Buy" button opens a form, but the delivery city is not the first step. This is the main fear when placing an international order.
— The rating of 4.8 / 140 reviews is hidden at the bottom — and this is your main trust asset.

What I propose:
1. A complete UX audit with a customer journey map and a prioritized list of corrections based on ROI.
2. Wireframes of key screens (homepage, product card, checkout).
3. A ready-made technical specification for the designer/developer.

The cost of the audit + technical specification is €700–900, timeframe — 5–7 days.

If needed, I can not only conduct the audit but also fully implement the redesign or create a website from scratch. I develop turnkey: from wireframes and design in Figma to a finished website. This is convenient because the audit, design, and development will be in one hand — without losing meaning during the transfer between specialists.

If you need to start with the most critical part, I can do the audit and redesign of the hero block separately, starting from €300.

I am ready to call and show specific examples from similar projects. Expand

Budget: 4500 UAH Deadline: 2 days

Hello, Peter
I can conduct an audit and redesign with CJM and competitive analysis.
I have worked on many e-commerce sites and services specifically aimed at increasing conversion rates.
The latest redesign of an e-commerce site is here: Behance - this is an example of competitive analysis: https://docs.google.com/spreadsheets/d/1oMd95u8Ty5x2m6JagSxAJvwqwdaXbUur_Yhg7-e6TzE/edit?usp=sharing
In terms of stages: the initial audit will reveal obvious problems and recommendations, while the competitive analysis will allow for new solutions/features to be proposed. CJM will help understand the user journey and the pain points that can be improved.
Therefore, the level of detail in the audit can vary. I am specifying the timeframe and price for the initial audit. If you want a more detailed one, please reach out.
Portfolio: Behance Freelancehunt

Budget: 5000 UAH Deadline: 3 days

Good day!

I am ready to complete your project. I work with web development and design, have practical experience and a portfolio.

I have worked with clients from Ukraine and Europe, adhere to deadlines, and am always in touch.

I am ready to discuss the details and offer the optimal solution. I can start as soon as possible.

Budget: 2000 UAH Deadline: 2 days

Hello, I am a middle designer with extensive experience in the e-commerce field. I have worked on many projects (audit + design development). I am ready to start working right now.

Design development for the Microtron store: Behance
Design development for the Shopity store: Behance
Design development for the order search service Makeasap: Behance
Portfolio: Behance

Budget: 15000 UAH Deadline: 20 days

Hello! 👋
I am a Product Designer specializing in web interfaces — from audience research and competitor analysis to finished designs in Figma.

Among my projects is Tasty, a culinary platform that I developed with a team from scratch: a multi-page website with a well-thought-out structure and a modern interface in 3 months.

I always start my work on projects with an analysis of the website. I would be happy to conduct an audit of your service and identify the reasons why users do not proceed to purchase.
I work with E-commerce projects and have experience in them.

I am ready to discuss the price and details!
Portfolio: Behance

Budget: 2500 UAH Deadline: 3 days

Good day. I will conduct an audit of your current design and provide recommendations for improvement. Overall, you have a pretty good website, but there are some aspects that should be changed to modernize it, make it more stylish, and effective. I will provide a detailed audit in the form of a PDF document with specific examples of improvement options. I would be happy to work on your project. I look forward to your feedback.

Budget: 10000 UAH Deadline: 7 days

Hello.
I looked at the website — indeed:
the project does not look "dead",
the assortment is normal,
there is content and reviews,
basic trust is also present.
The main task, as I see it, is to pull the UX and structure from "2018 → 2026", simplify the user journey, and strengthen the conversion logic.
I can conduct a UX/CRO audit of key scenarios:
— first screen
— catalog and cards
— mobile UX
— CTA and purchase logic
— user journey and customer drop-off points
As a result:
— a list of problems and priorities
— specific UX/CRO recommendations
— a clear technical specification for the next design phase
Time estimate: ~40 hours.
Rate: 250 UAH/hour.
It is important to fix the scope of work and deliverables in advance so that the audit remains practical and does not spread across tasks.
Everything else in private messages. Expand

Budget: 2500 UAH Deadline: 3 days

Good evening.

The price will be 2500 and up to three days of work.
There is a store for which I did a redesign focused on increasing user trust, easy understanding of what should be clicked in what order, and increasing orders. I can show the website before and after the redesign only in personal messages. The reason is copying.

I will work until the last revision.

Budget: 5000 UAH Deadline: 3 days

Hello, I am an individual developer and UX researcher with over 4 years of experience, officially working through a sole proprietorship. I will personally dive into your project and conduct a detailed UX/CRO audit of the website: I will find the reasons for low engagement on the first screen, optimize the checkout logic to reduce the number of clicks, and think through the right triggers for buttons. You will receive direct communication with me, well-reasoned solutions without "water," and a clear action plan that will help turn your website into an effective sales tool. My portfolio: 3magency.co, https://vilors.studio/.

Budget: 4000 UAH Deadline: 2 days

Welcome, we are a small team that has been creating and modernizing commercial digital products for over 4 years, focusing on business metrics. We will approach the analysis of floritale.com comprehensively: we will conduct an audit of responsiveness for different types of mobile devices, analyze the catalog structure and filtering, check the usability of order forms, and provide comprehensive recommendations for changing the site architecture. Based on the audit results, we will create a detailed, clear technical specification that any designer or developer can use to make precise adjustments without the risk of disrupting workflows. Our results: freshagro.com.ua, farfieworldwide.com, rivnekolo.com.

Budget: 7000 UAH Deadline: 4 days

Good day, my colleague and I have been specializing in interfaces for online stores and user experience analytics for over 4 years. We offer a comprehensive UX audit of your website: we will analyze the customer journey from the homepage to a successful transaction, identify points of traffic loss in the cart, and optimize the logic of action button placement (CTA). You will receive an interactive report with specific "before/after" solution prototypes that can be easily applied in practice to increase sales. Familiarize yourself with our technical cases: drkukharevich.rivne.ua, crave-agency.com.ua, jk-solution.com.ua.

Budget: 6000 UAH Deadline: 3 days

Hello, my partner (a Senior level UI/UX designer + full-stack/CRO specialist) and I are ready to conduct a deep audit of floritale.com, having over 4 years of joint experience in e-commerce. I will analyze the checkout logic, forms, and technical barriers to payment, while my partner will examine the visual hierarchy, mobile UX, and propose a new concept for the first screen to eliminate "emptiness" and shift the focus onto the product. We will prepare not just a list of comments, but a step-by-step technical specification for the redesign with an emphasis on increasing conversion. Our joint works include: hyperfi.tech, espressolab.com.ua, hudi.com.ua.

Budget: 8000 UAH Deadline: 10 days

Hello!

My name is Aishat, I have over 4 years of experience. I quickly grasp tasks and deliver results that truly meet your needs, rather than just fulfilling the specifications.

I am ready to start immediately.

Portfolio - Behance

I would be happy to discuss the details 👌

Budget: 9000 UAH Deadline: 5 days

Hello!
I have reviewed your website and generally understand the problem — it looks neat right now, but there are aspects that may hinder conversion: the structure of the first screen, user attention focus, the logic of the CTA, and the path to purchase.
I can help specifically with the UX/CRO approach — not just "update the design," but analyze user behavior and find points where potential customers are lost.
As part of the audit, I can:
— break down the user flow from the first visit to order placement;
— analyze the first screen, structure, and visual hierarchy;
— identify problem areas and unnecessary steps;
— provide specific recommendations regarding the CTA, forms, structure, and navigation;
— suggest solutions to simplify the user path;
— prepare a clear technical specification for further redesign.
I have experience working with e-commerce and conversion-oriented interfaces, where not only aesthetics but also interaction logic and sales are important.
The cost of the UX audit is approximately:
from 3500 UAH
Timeline:
2–4 days depending on the depth of analysis and the number of pages.
As a result, you will receive a structured document with problems, explanations, and specific solutions that can be implemented in practice.
I am ready to discuss the details and format of the audit. Expand

Budget: 3999 UAH Deadline: 4 days

Hello! I reviewed floritale.com — I see what you mean: the logo takes up half the screen, and the client still doesn't understand what it is and why they should stay here. For a floral service, this is critical — emotion and action need to be conveyed from the very first second.
My name is Andriy, I am a UI/UX designer with experience in CRO audits for e-commerce and service websites.
I am ready to conduct a full audit with specific recommendations — not "improve the CTA," but "here's what to remove, here's what to move, here's why the client is leaving right here."
Could you let me know — do you have any analytics data: where the traffic is coming from, where the highest exit percentage is? This will allow for a more precise audit with numbers, not just feelings.

Budget: 27000 UAH Deadline: 10 days

Hello! 👋
I don't just draw, I DESIGN websites for over 5 years.

Please take a look at my portfolio and see my expertise:
Freelancehunt

Budget: 4200 UAH Deadline: 3 days

Hello.

We work in the e-commerce sector and also have experience in audits. Contact us, we will conduct an analysis and improve the design.

Portfolio: Freelancehunt

Online stores:
https://www.figma.com/design/szzIuweY5OXGoZ0m9laWUp/Cannabis-Store-v2?node-id=2-8914&t=5lSyACrwM3DDA4v9-1
https://www.figma.com/design/WgJ9JbFfs0J7lEBkUYfHw0/%F0%9F%92%85-Beauty-shop-PW?m=auto&t=Ufr2i3Z37wNLeU85-6

Audits:
https://www.figma.com/design/kHtSNXEu7eOBRWgJSyA8Dv/Tictales-Audit?node-id=0-1&t=FhE9cX9vRWCw5utZ-1
https://www.figma.com/design/Ja4n81OY9OVXnvUp20mB9C/Purlfrost-Audit?node-id=0-1&t=mTs4wPlIwflBfwdk-1 Expand

Budget: 5000 UAH Deadline: 3 days

Good day!

I reviewed your request and website. I have experience working with E-commerce platforms and design focused on conversion.

It is immediately possible to identify the primary critical aspects of UX that require changes:

- Lack of structure and emphasis that builds flow.
- Key advantages hidden in sections of the site.
- Absence of a CTA block.
- Unsystematic behavior of UI components leading to "dead ends" in UX.

Addressing these aspects will enhance both overall customer trust and conversion rates, as well as key metrics for lead generation and orders.

I am indicating the timeline and conditions primarily for the audit. I have already prepared an initial analysis.

If you have website analytics connected, it will significantly improve the effectiveness of the solutions.

I would be happy to start working and prepare a detailed audit of the site with specific solutions. Expand

Budget: 4000 UAH Deadline: 4 days

Hello! I am ready to conduct a UX audit for your store.

Dribbble
Behance
Freelancehunt

Budget: 5000 UAH Deadline: 5 days

Hello, I will conduct an audit, analyze the customer journey from entry to payment, identify drop-off points, and provide a specific technical task for the redesign.

You will receive a step-by-step plan on how to turn the website into an effective sales tool.

Portfolio: https://lnk.ua/BpjYcSPhk

Budget: 4000 UAH Deadline: 10 days

Good day. My name is Vladislav, I am a UI/UX Designer.
I am ready to conduct a UX audit. I can send examples in private messages. I have a few more questions regarding the geography to understand the context of selling bouquets (different countries have their own rules, for example within the European Union). To understand in which direction to conduct the audit, I need to know the approximate number of orders in percentage ratio to orders in Ukraine. Should the store be adapted for Europe or still for Ukraine from a UX perspective? Because there are not only differences in the rules of Ukraine and the EU, but also different functionalities, sets of elements, and so on. The mobile version is especially important. The problem is not that there is no button somewhere or the color is wrong; the problem lies in the structure itself and the understanding of UX in different countries. If advertising is launched, for example, in Italy or France, one can easily incur a fine for cookies if they are not done or translated correctly. Additional data is needed. The checkout process is the worst page on the site. I don’t know who created it, but it all doesn’t work as it should.
My portfolio on Freelance: Freelancehunt

Budget: 3000 UAH Deadline: 5 days

Good day! I know what affects the user experience of websites, and I have conducted similar audits that have improved the interface and made it clearer.
Feel free to write, I am always in touch, I don't inflate prices, and I meet deadlines.
Portfolio:
Freelancehunt

Budget: 27000 UAH Deadline: 20 days

Hello! 👋
I offer UI/UX design services.
My advantages:
1. Extensive work experience
2. High-quality and modern design, attentive to details
3. Excellent works in the portfolio
4. I value my clients' time.
5. Profiles
Behance
Dribbble

Budget: 8888 UAH Deadline: 5 days

Good day!

I liked your project, I can implement it!

Recent works!

https://wall-master.artbud.pro/
https://www.cardanmash.com.ua/
http://floridagardendesigns.com/
https://advilion.com
http://axiomaplus.com.ua/
https://maxinstal.ch/
http://otpad.com.ua/
http://spectrum.net.ua/
https://sugacards.com/

Detailed discussion, advice, preferences, evaluation in personal discussions!

Sincerely, Vasyl... Expand