Technical assignment for video advertising and promotional banners for the company Aquatoria
Advertising goal: Attracting customers for well drilling services and providing clean water for the home.
1. Video advertisement for YouTube
Video duration – from 10 to 15 seconds, to grab attention and convey the main message.
Visual style: Use a style similar to the provided example. Focus on calm and clean shots related to nature and water. Use high-quality footage of drilling equipment in operation, as well as elements of nature (e.g., water droplets, forest or mountain landscapes) to associate with cleanliness and eco-friendliness.
Text messages on screen: Main slogan – “Clean water in your home” or “Turnkey well drilling.” Subtext emphasizing reliability and professionalism, for example, “Eco-friendly and quality for your home.” Final call to action – “Order a well now” or “Learn more.”
Audio accompaniment: Background calm and inspiring music that creates a sense of trust and eco-friendliness. If necessary, a voiceover can be added to highlight the key advantages of the company (e.g., “Professional well drilling,” “Clean water for your home”).
Call to action (CTA): A button with the text “Learn more” or “Order now,” which appears at the end of the video. Button color – rich blue or orange to attract attention. The button should be clickable and lead to the company’s website.
Company logo: The logo should be placed at the end of the video in the lower right corner, so it is noticeable but does not distract from the main content.
Formats and technical parameters: Video format – horizontal (16:9), square (1:1), vertical (9:16) for different platforms. Video resolution – at least Full HD (1920 x 1080 pixels). Duration – 10–15 seconds. File format – MP4 or MOV.
Target audience: Geographic targeting – Kyiv. Age category – 25–55 years. Interests – Homeowners, construction, landscaping, eco-friendly water.
2. Promotional banners for YouTube Ads
Background: Use quality images of drilling equipment or clean water to emphasize the professionalism and eco-friendliness of the company. It is preferable to use a background with natural elements to associate drilling with cleanliness and nature.
Main text on the image: Attention-grabbing slogan, for example: “Clean water in your home” or “Turnkey well drilling.” The text should be large and contrasting (white or light gray) to stand out against the background.
Call to action (CTA): A button with the text “Learn more” or “Order now” in a noticeable color, such as rich blue or orange. The button should attract attention and be placed conveniently on the banner.
Company logo: Place the logo in one of the corners of the image so that it is noticeable but does not distract from the main message.
Accents and colors: Main colors – blue and white, with orange accents for the button or equipment elements that match the company’s branding.
Technical parameters for images: Image sizes – horizontal (1.91:1) 1200 x 628 pixels (minimum 600 x 314), square (1:1) 1200 x 1200 pixels (minimum 300 x 300), vertical (4:5) 960 x 1200 pixels (minimum 480 x 600). File formats – JPG or PNG, file size no more than 5 MB. Number of images – It is recommended to prepare at least 4 images for each format.
