Budget: 2100 UAH Deadline: 1 day
Hello, Iryna.
The Pixel often fails on the site for three main reasons: CMS or theme updates disrupt the base code, the cookie banner blocks it until consent is given, or the CAPI token/connection has expired. Less frequently, Meta may have removed the domain from verified status, or the GTM container has restarted after changes.
I can spend 15-20 minutes going through the Events Manager + Pixel Helper to find the cause and fix it. If the problem is with CAPI, I will check deduplication through event_id between browser and server events to ensure events are not duplicated in reports.
I work a lot with Meta for mobile applications (App Events, CAPI for Apps, SKAdNetwork). It's much simpler on the website.
To dive in right away, please let me know:
1. Is the site on WordPress / Shopify / custom? Is the Pixel installed directly in the code or through GTM?
2. Is CAPI going through Meta CAPI Gateway, sGTM, or custom server code?
3. Have there been any recent changes to the site: theme updates, plugins, domain, GTM container?
I am ready to start today, and I will stay within budget and timeline.