Objective: Attract applications for consultations and collaboration regarding the supply of sports equipment.
Products:
- smart technologies for gyms (sensors, software, body scanners).
- equipment for functional training, wellness, and reformers for Pilates.
- spinning bikes for studios.
Target Audience:
- Owners and managers of gyms.
- Sports clubs and fitness centers.
- Personal trainers who are equipping their gyms or selecting equipment for a company.
Geography: Ukraine.
Budget: 10,000 UAH/month for advertising.
Tasks:
1. Analysis:
- Conduct a basic analysis of the target audience and competition.
- Create a list of key queries (focusing on the specified products).
2. Google Ads Setup:
Search Advertising:
- Create campaigns for search with high-conversion queries.
- Optimize ads for each product group.
Remarketing:
- Launch remarketing using banners to bring back website visitors.
- Limit remarketing to priority categories only.
3. Creatives:
Develop banners for remarketing (Pilates equipment, sensors, spinning bikes).
Write sales texts focusing on the advantages of the equipment.
4. Monitoring and Optimization:
Check conversion settings in Google Analytics.
Launch test campaigns and optimize them after 2 weeks.
Provide a report on the initial results of the campaign (CTR, cost per click, conversions).
Additional:
Google Analytics is set up on the website (conversions are configured).
Banners and creatives are needed for limited categories (listed products).
Merchant Center is not used, but dynamic remarketing is planned.