It is necessary to conduct an analysis and optimization of the advertising campaign in Google Ads for a company that sells fuel equipment (metal fuel tanks, mini gas stations). The advertising budget is limited, so the key task is to achieve maximum efficiency with minimal costs.
https://eneragro.com.ua/ua/
Tasks:
1. Analysis of the existing campaign:
- Evaluate the effectiveness of the current campaign (CTR, CPC, conversions).
- Identify key shortcomings and opportunities for improvement.
2. Keyword research:
- Select relevant keywords with low competition and cost per click.
- Exclude ineffective or irrelevant keywords.
3. Campaign optimization:
- Create or refine ads with clear and attractive text.
- Implement budget optimization strategies (e.g., targeting a narrow audience, regional settings).
4. Landing page setup:
- Provide recommendations for improving landing pages to increase conversions.
5. Analytics setup:
- Review Google Analytics and set up conversion tracking.
- Review goals.
6. Reporting:
- Provide a detailed report after the work is completed (CTR, number of clicks, average cost per click, conversions).
- Recommendations for further campaign development.
Candidate requirements:
- Experience with Google Ads (provide examples of successful projects).
- Ability to work with limited budgets.
- Understanding of B2B advertising specifics.
- Experience with the Ukrainian market (preferred).
Budget and payment:
- Payment level is discussed individually. Priority is given to freelancers who are ready to offer quality results for an affordable budget. Preferably cashless payment.
Thank you for your cooperation!
