GA4 / GTM audit and correction of eCommerce tracking (Horoshop)
Need a specialist for auditing and setting up eCommerce analytics (site on Horoshop).
Currently:
— GA4 is connected
— GTM is connected
— there are also other tags, so I want to check if everything is set up correctly
Required:
— check tracking settings
— ensure there is no event duplication
— check eCommerce events:
• purchase
• add_to_cart
• begin_checkout
— check order amount transmission
— check conversion transmission to Google Ads
— fix settings if necessary
Important:
— work through GTM
— experience with eCommerce is preferred
A plus:
— if you briefly describe how you approach checking and fixing
I am looking for a specialist who will help figure things out and do everything correctly 👍
Client's review of cooperation with Illia Maksymchuk
GA4 / GTM audit and correction of eCommerce tracking (Horoshop)The performer conducted an audit of the analytics and identified critical issues with data transmission (duplication of the data layer and incorrect transmission of eCommerce events).
The work was done responsibly:
— clearly explained what the problem is
— proposed solutions
Freelancer's review of cooperation with Mariia Lavreniuk
GA4 / GTM audit and correction of eCommerce tracking (Horoshop)Very pleasant client, I recommend!
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Hello! I have been setting up analytics for eCommerce for over 6 years, I have worked with Horoshop and GTM. The approach is simple: first, I check all tags in GTM through Preview mode and DebugView in GA4, looking for duplicates and incorrect event transmission. Then I separately check purchase, add_to_cart, and begin_checkout with real test actions on the site. After that, I verify whether the order amount is transmitted correctly and whether conversions reach Google Ads. If something is wrong, I fix it immediately in GTM. You can familiarize yourself with my work here ✉️➡️
Freelancehunt Write to me privately, we will sort it out!
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Hello! My name is Illia, I am a contextual advertising specialist with over 5 years of experience.
❗️My portfolio ➡️Freelancehunt
✅Officially a partner of Google ➡️ https://www.google.com/partners/agency?id=9309139291
The task is clear. I will start by checking the dataLayer and all tags in GTM, looking for duplicates, checking eCommerce events through DebugView in GA4 and real test orders. If there are any errors, I will fix them immediately.
We will discuss the details in private.
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I will conduct a full audit of the data layer (DataLayer) and tag settings in GTM to eliminate duplicates and ensure the correct transmission of conversion values to Google Ads. I will use the Debug View method and monitor network requests to ensure that events trigger exactly once and only after a successful payment. I will pay special attention to begin_checkout, as in Horoshop it often triggers incorrectly due to the peculiarities of the cart. Are you currently using the standard Horoshop integration module or are events set up through custom scripts in the "Header/Footer"?
Budget and deadlines are in personal correspondence.
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Good day! Having reviewed your requirements, I understand that an audit and setup of eCommerce tracking based on GA4 and GTM needs to be conducted. The main tasks are to check the settings, avoid event duplication, and ensure the accuracy of data transmission, such as order amount and conversions in Google Ads. This is all important for the accuracy of analytics and optimization of your marketing process.
I propose to systematically check the tracking settings: to ensure that each eCommerce event, particularly purchase, add_to_cart, and begin_checkout, is functioning properly. From my experience, I know that it is also important to check data caching and avoid duplication, as this can lead to distorted analytics.
Possible risks may be related to the incompatibility of certain tags or incorrect settings in already connected modules. I recommend clarifying who else performed the setup and whether you have access to previous changes in GTM. My estimate for completing these tasks is 5000 UAH. The deadline for completion is approximately 2 days, considering analysis, testing, and adjustment of settings. Let me know when we can discuss the details, or I am ready to present an action plan for improving analytics.
Example of work specifically with good tags and GTM tags
https://freelancehunt.com/project/skript-atributsiyi-pershogo-klika-gtm/1602420.html
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382 Hello!
At Horoshop, there is often confusion: the standard integration conflicts with custom tags in GTM, causing events to be duplicated or not transmitting the order value at all.
We at Pixel analyze this through the Data Layer: we check what data the site provides at the moment of purchase. Our goal is for the product IDs and amounts in your admin panel to match 100% with the reports in GA4. We will clean up GTM from unnecessary clutter, set up deduplication, and synchronize conversions with Google Ads so that you see the real ROAS, not inflated numbers.
Please send a link to the website. We will check through the console which events are currently "firing." If there are duplicates at the browser level, we will see this even before you give us access to the accounts.
Our experience and approach: https://www.pixelmarketing.com.ua/
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1495 7 0 Hello, Maria!
I have extensive experience working with GA4 and GTM: I set up events, triggers, tags, funnels, and goals for specific business tasks. I know how to correctly configure the transmission of conversions to Goodshop, so that events are not duplicated and the value of sales is transmitted accurately. Also, if necessary, I can set up tracking of micro-conversions.
I would be happy to discuss the details and am ready to start immediately after receiving the necessary access.
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1168 7 0 Hello!
My name is Nikita. I have been working in paid advertising for over 6 years and I work with Google Ads, Meta Ads, and TikTok Ads.
✅What you get when working with me:
— a clear advertising strategy, not chaotic launches
— control of the project's economics
— systematic analytics and scaling
📈I work with budgets of various levels and understand how to maintain a balance between growth and profitability.
… Examples of my work:
Freelancehunt
I am ready to discuss your tasks and propose a specific action plan.
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888 10 0 Maria, welcome!
My name is Andriy, I am a media buyer with over 4 years of experience working with Google and Meta Ads, and I know well how to effectively use this tool to attract clients in your niche. I am also familiar with all the issues that may arise during the launch of advertising campaigns📈
I offer a consultation during which we will:
-analyze your current request;
-determine the start of promotion and structure;
-provide practical recommendations to increase conversion;
-plan the further campaign strategy for sales.
…
Here are a few case studies related to e-commerce for your reference:
Selling Apple products in Poland
https://traffic-wave.notion.site/Apple-NDA-2f31dd3406af80178f84f9f2d77ce919?source=copy_link
Google Ads: advertising for an outdoor & tactical brand (Prague, Czech Republic)
https://traffic-wave.notion.site/Google-Ads-outdoor-tactical-2f21dd3406af80ac933cfc34259d8ccf?source=copy_link
+3.6 million UAH from Google Ads in one month with a ROAS of 4322% for RIM GROUP
https://traffic-wave.notion.site/3-6-Google-Ads-ROAS-4322-RIM-GROUP-2f21dd3406af805e817eee95231a0dbf?source=copy_link
ROAS 938% for an air freshener brand | Google Ads
https://freelancehunt.com/showcase/work/roas-938-dlya-brendu-osvizhuvachiv/1804999.html
ROAS 953% - elite bed linen | Google Ads
https://freelancehunt.com/showcase/work/roas-953-elitna-postilna-bilizna/1804998.html
Would it be convenient to have a short online meeting soon?
About me in numbers:
30+ satisfied clients (USA, Canada, Europe, Australia)
12 months - average collaboration duration
Average ROAS of projects - 350%
Average budget in work - $10,000+
I would like to get to know you and learn more about your project. Please write to me in private messages.
Have a good evening!
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988 9 0 Good day!
I have studied your project and have relevant experience.
Our support costs 22,000 UAH/month.
If these terms are acceptable to you, we will prepare a detailed budget estimate.
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1111 63 0 Hello
I can go in and check everything, the system transmits data well, so there should be no problems, the main thing is just to record them correctly to avoid duplicates.
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307 Good day!
I specialize in setting up and managing Google Ads turnkey - from complete launch from scratch to scaling already working campaigns.
Over the past 2 years, I have worked with various niches: children's toys, furniture, cosmetics, jewelry, tools, women's clothing, products from China, and even narrow niches like animal feed. I have experience working with budgets up to 15,000 UAH/day.
What I can do for you:
- complete setup of Google Ads from scratch (Search, Shopping, PMax)
- recovery and unlocking of Merchant Center
… - setting up analytics (GA4, conversions, event tracking)
- optimization and scaling of campaigns to reduce the cost per lead/sale
My approach to verification - analysis of the website through a plugin (whether analytics is installed and whether it is correct), analysis of the analytics itself, analysis of GTM (whether triggers and tags are set up correctly), analysis of the account (how correctly it is connected and transmitting), and reconciliation with CRM (if there is a CRM).
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4772 191 0 Hello!
I offer my candidacy for consideration.
I have extensive experience in setting up eCommerce analytics.
Feel free to contact me.
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6408 54 0 Good day, Maria
Approach: first, I check GTM through Preview Mode to see if there are any duplicate events, then I check eCommerce events (purchase, add_to_cart, begin_checkout) and the transfer of order amounts. I separately check conversions in Google Ads.
Support after execution: 14 days for conversion testing.
Ready to start today.
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1021 2 0 Good day, Maria!
I will check:
- tracking settings
- that there is no event duplication
eCommerce events:
- purchase
- add_to_cart
- begin_checkout
- view item
… - value transfer
- conversions in Google Ads
- campaign structure
- bids and strategies
- geography of ad display and display schedule, devices
- correctness of conversion tracking
- audiences and segments
- correctness of GTM and GA4 setup (audiences, conversions)
- optimization of conversions to 1-3 (only those that are needed) no clutter.
I have over 4+ years of experience working with Google Ads in an agency.
I have worked with niches such as "book store," "electronics," "vitamins," "cosmetics," etc. The main metric for evaluation is (number of purchases, ROAS). Both overall for the campaign and in terms of individual products.
I work with Google Ads: launching, optimizing, and scaling advertising campaigns. Before starting, I always analyze the niche and goals to ensure that the advertising delivers results, not just impressions.
We can discuss the project details, budgets, and expectations - I will propose the optimal solution for your tasks.
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1088 19 0 Greetings from Rivne :)
I will help set everything up, check it, and provide a free consultation on the website and advertising launch for fellow countrymen.
We will complete everything in the shortest possible time.
Write to me, I will be happy to answer any questions.
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95878 1272 1 10 Hello. I have extensive experience in setting up E-commerce GA4. I am ready to collaborate.
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6340 97 0 I will set everything up, tell you, show you.
Good day.
I will be happy to help solve the issue. I have extensive experience in finding and resolving problems with GA4, GTM, FB pixel, and setting up analytics on Horoshop.
I will be glad to assist you. Write to me ✍ We will agree!
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683 7 0 Good day. The task is not complicated. I will help with conversion checking and correct data transfer. Feel free to reach out. I have over 8 years of experience in e-commerce.
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5175 167 0 Hello
I have familiarized myself with the terms of reference
I ask you to provide more detailed information in Direct
Thank you in advance
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1168 7 0 Hello! We have experience in deep auditing and setting up GA4/GTM for eCommerce on Horoshop. We implement this through a clean event schema, data validation, and fixing errors in tags. We will check the integration, set up correct e-commerce tracking, and provide a checklist for future adjustments.
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Какие конкретно есть подозрения о том что что-то не так передается? На чекауте платежные системы какие-то подключены?
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