Google Ads / Google Merchant for e-commerce project HRMS: audit, setup, optimization

Hello! I have successful experience in managing projects in various niches, with accounts and Merchants created from scratch. I have unblocked 5 Merchants in the last month ("misleading", "landing page not working"). I have experience with projects having a daily spend of 15,000 UAH, while successfully maintaining key performance indicators. I can analyze and optimize the performance of advertising campaigns, particularly by SKU and product groups, GEO, audiences, etc. I independently adjusted budgets and campaign strategies. The most successful cases are in such niches: Chinese goods, pet food, children's toys, tools. The cost of the audit is 1,500 UAH. The audit includes an analysis of the advertising account and recommendations for corrections and actions. I would be happy to take your project into work)

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Hello!
I have reviewed your project - I am ready to take it on.

I am a PPC specialist with Google Ads with over 2 years of practical experience. I work with Search, Performance Max, Shopping, Demand Gen, Display campaigns, focusing on leads and sales, not just clicks.

What I will do in your project:

- Analyze the niche, competitors, and current advertising campaigns (if they have already been launched);
- Gather and structure relevant semantics + negative keywords;
… - Set up campaigns and ads for your target audience;
- Check or set up conversion tracking (GA4, GTM);
- After launch - optimize bids, ads, and structure to reduce CPA.

I work without template solutions - I start each project with analysis and strategy formation tailored to specific business goals and budget.

I am ready:

- to answer all questions;
- to propose the optimal format for collaboration;
- to promptly start working.

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Hello!
My name is Nikita. I have been working in paid advertising for over 6 years and I work with Google Ads, Meta Ads, and TikTok Ads.

✅What you get when working with me:
— a clear advertising strategy, not chaotic launches
— control of the project's economics
— systematic analytics and scaling

📈I work with budgets of various levels and understand how to maintain a balance between growth and profitability.
… Examples of my work:
Freelancehunt
I am ready to discuss your tasks and propose a specific action plan.

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Mykola, greetings!

My name is Andriy, I am a media buyer with over 3 years of experience in Google and Meta Ads and I know exactly how to effectively use this tool to attract clients in your niche.📈

I have a deep understanding of search campaigns, remarketing, Shopping Ads, and Performance Max. I know how to optimize the advertising budget, set up conversion tracking, and achieve the target cost per lead. I also assist with keyword selection, campaign structure, and creatives for maximum return on investment.

Would it be convenient to have a short online meeting soon? During it, I will show examples of real results from projects in your niche. And we will agree on the terms.

Here are a few case studies on working with e-commerce for your reference:
…
Google Ads: advertising for an outdoor & tactical brand (Prague, Czech Republic)
https://traffic-wave.notion.site/Google-Ads-outdoor-tactical-2f21dd3406af80ac933cfc34259d8ccf?source=copy_link

+3.6 million UAH from Google Ads in one month with a ROAS of 4322% for the company RIM GROUP
https://traffic-wave.notion.site/3-6-Google-Ads-ROAS-4322-RIM-GROUP-2f21dd3406af805e817eee95231a0dbf?source=copy_link

ROAS 938% for an air freshener brand | Google Ads
https://freelancehunt.com/showcase/work/roas-938-dlya-brendu-osvizhuvachiv/1804999.html

ROAS 953% - elite bedding | Google Ads
https://freelancehunt.com/showcase/work/roas-953-elitna-postilna-bilizna/1804998.html

About me in numbers:
-30+ satisfied clients (USA, Canada, Europe, Australia)
-12 months - average collaboration duration
-Average ROAS of projects - 350%
-Average budget in work - $10,000+

I wanted to learn more about the project and get to know you. Please write to me in private messages)
Have a good evening!

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Hello!) I understand the task. In terms of work format, this is exactly my profile: Google Ads + Merchant audit, analytics check, restructuring, and then test support focusing on product groups, SKUs, and budget distribution.

My approach for your project:
- First, I will conduct an audit of Google Ads, Merchant Center, feed, analytics, and conversions to see where results are currently being lost.
- Next, I will categorize the assortment according to your logic of TOP-16 / OTHER and implement this through campaign structure, custom labels, product groups, and separate analytics.
- I will separately look at how to best distribute the budget between TOP-5 / GOLD / OTHER so that it works not only in theory but also within the advertising system itself.
- After this, I will provide a clear action plan: what to keep, what to restructure, and what to test first.
- In the test support, I will already look at products, product groups, and SKUs in fact: what to strengthen, what to reduce, and what should be turned off.

… Experience:
I have experience in e-commerce. I managed Google Ads and Google Merchant for product projects, worked with Shopping, PMax, product segmentation, SKU analysis, product groups, budget distribution, and decision-making on strengthening/reducing/disabling positions.

Regarding metrics, I primarily focus on ROI / ROAS, cost per sale, margin, website conversion, results by SKU and product groups, rather than just clicks or overall traffic.

As for e-commerce cases, the last one had an ROI of 611%, but I can't elaborate much on it. If we take something related to clothing (since I don't yet understand what your product group is), here are some metrics I can describe in more detail:
- Women's clothing - budget $1850, 1056 applications, 264 sales, sale price $7.01, turnover $29,040, ROI 622%
- Children's shoes - budget $760, 608 applications, 152 sales, sale price $5.00, ROI 512%

I am ready to start collaboration!)

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Hello, Mykola!
I am a certified PPC specialist with over 3 years of experience in the e-commerce field. During this time, I have successfully set up and optimized projects with budgets exceeding $10,000, achieving stable growth in ROAS and a reduction in conversion costs.
I have deep expertise in all types of Google Ads campaigns, from Search, Shopping, and Display to YouTube and Performance Max.
I know how to quickly identify weaknesses in campaign performance, adjust settings, goals, audiences, or feeds for effective project operation.
I have cases where, thanks to a well-thought-out strategy, sales were increased by 2-3 times within the first months while maintaining an adequate cost per conversion.
I have significant experience in passing moderation and launching ads from scratch. I have a deep understanding of Google policy requirements and know how to properly prepare an account and website for verification. I work with GA4 and GTM: setting up events, triggers, tags, funnels, and goals for specific business tasks.
I have Google partner status, which confirms my experience working with budgets and a systematic approach to optimizing advertising campaigns.
You can view my cases at the link Freelancehunt
The cost for the first month is 12,000.
… I would be happy to discuss the details. I am ready to start working soon.

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Good day! 8 years of experience working with Google Ads, including conducting audits and optimization for e-commerce projects. Niches I do not work with - casinos and arbitrage. Regarding e-commerce: clothing, lingerie, footwear, pet food, vitamins, dietary supplements, nutrition for bodybuilders, jewelry, building materials, kitchen goods, furniture stores, auto parts stores with 20,000 products or more, children's toys, cosmetics, bicycle products, food products, etc.

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Good day!
I am ready to start collaborating!
Experience in similar projects - yes.
*details in private*

Attention!
If I indicated in the total bid "1111" or "777", it means that I need more information to assess the project (also, deadlines may vary depending on the scope).

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Hello
I have familiarized myself with the terms of reference
I ask you to provide more detailed information in Direct
Thank you in advance

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Good day, Mykola!
I have reviewed your task - I am ready to take it on.
I have experience in launching product advertising.
If you already have advertising running, I can offer my recommendations for improving advertising campaigns and their structure.
I have worked with niches such as "book store," "electronics," "vitamins," "cosmetics," etc. The main metric for evaluation is (number of purchases, ROAS). Both overall for the campaign and in terms of individual products.
I work with Google Ads: launching, optimizing, and scaling advertising campaigns. Before starting, I always analyze the niche and goals to ensure the advertising delivers results, not just impressions.
You will receive regular reporting on everything happening with the advertising, key metrics, etc.
We can discuss the project details, budgets, and expectations - I will propose the optimal solution for your tasks.
The cost includes one month of turnkey advertising management.

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Hello! My name is Dmytro, I am in the TOP-50 best specialists of the service (I was in the TOP-20, now I am focusing on large long-term projects) and I have worked with the marketing of brands such as Kyivstar, Volia, and Yamaha.

I have analyzed your task. I can guarantee that we will not just "launch advertising," but we will achieve the target cost per lead (CPA) that will be beneficial for you.

Why you should trust the project to me:

Bonus of 10,000 UAH: As an official Google partner, I will credit this bonus to your new account.

Deep analytics: I work with GTM and GA4. You will see real profit, not just the number of clicks.
…
Security: I have over 50 positive reviews and 59 successful projects through Safe — your budget is in reliable hands.

ROI orientation: I do not sell "settings," I sell a system that reduces the cost of applications.

I am ready to send you my author checklist for free to check the niche before launching. This will help us immediately identify weak points in the strategy.

Write to me in chat — we will discuss your KPI and payback periods.

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The portfolio includes a case with product group segmentation and 7-8 active product campaigns that generated 3,200,000 UAH in advertising revenue.

Good day!

I have practical experience in managing e-commerce projects in Google Ads and Google Merchant Center with a focus on product advertising (Shopping / Performance Max), SKU analytics, and budget management at the category and individual item levels.

Briefly about my experience:
3+ years of working with e-commerce projects
In-depth work with Google Merchant Center (feeds, errors, data optimization)
… Building campaign structures according to business logic (TOP / MID / LONG tail)
Performance analysis at the SKU level, ROAS, margin
Working with analytics (GA4, conversion tracking, enhanced conversions)
Relevant cases:
Online store (clothing)
Building campaign structures through product groups
7-8 active campaigns (Performance Max + Shopping)
Budget optimization → focus on TOP SKUs
Result: 3,200,000 UAH in advertising revenue
Niche: accessories / lifestyle
Full Merchant audit + feed correction
Budget redistribution among product groups
Disabling unprofitable SKUs
ROAS increased by ~35%
Niche: technology / electronics
Detailed product analytics
Segmentation: TOP / GOLD / OTHER
Manual bid management based on product value
Reducing CPA by ~28%
What I personally did:
Analyzed SKU performance (revenue, ROAS, margin)
Made decisions on scaling / reducing / disabling products
Built campaign structures according to business logic (as in your case TOP-16 / OTHER)
Controlled budget distribution among groups
Metrics:
ROAS / POAS
CPA / CPO
Conversion rate
Revenue by SKU / groups
Share of expenses by segments
Understanding your project:

Your model (TOP-5 / GOLD / OTHER) does not need to be broken — it can be correctly implemented through:

campaign structure (PMax / Shopping with segmentation)
custom labels in Merchant
analytics and budget control
Work format:
Audit of Google Ads + Merchant + analytics
Formulating a clear action plan
Rebuilding / correcting campaigns
Test support for 2-4 weeks with optimization
Cost:
Audit: 3,000 – 5,000 UAH (depending on the volume)
First month of work: 10,000 UAH

I am ready to dive deeply into your project after receiving the terms of reference and propose a specific structure for your model.

I look forward to the details 👍

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