Comprehensive promotion of the online store www.nikageneral.com to increase sales
Business description:
My online store www.nikageneral.com specializes in hygiene products for adults and children: diapers, pads, urological pads, wet wipes, care products, etc. The main goal is systematic sales growth and increasing brand awareness.
Tasks for the specialist:
An experienced internet marketer / e-commerce promotion specialist is needed to perform comprehensive work:
1. Analysis and preparation
- Website audit: technique, content, structure, customer paths.
- Competitor analysis in the niche (Ukraine).
- Identifying weaknesses and suggesting improvements.
2. SEO promotion
- Keyword selection (semantic core).
- Optimization of meta tags for categories and products.
- Improving speed, internal structure, navigation.
3. Contextual advertising (Google Ads)
- Setting up and optimizing Shopping / search campaigns.
- Tracking conversions, ROAS, budget optimization.
4. SMM and targeted advertising
- Developing a strategy for presence on Facebook/Instagram.
- Preparing a content plan and creatives.
- Setting up advertising campaigns for sales.
5. Conversion optimization
- Improving key pages (main, categories, product cards).
- Enhancing USP, banners, CTAs, trust, reviews.
- Setting up analytics (GA4 / GTM / Meta Pixel).
6. Sales growth and retention
- Testing offers, promotions, loyalty programs.
- Working with the cart, abandoned orders.
- Email/SMS campaigns.
Expected results (KPI):
- Increase in traffic from organic and advertising sources.
- Improvement of website conversion.
- ROAS of 300%+ in advertising campaigns.
- Significant sales growth (dynamics of 30% or more).
Requirements for the specialist:
- Experience in promoting e-commerce in Ukraine.
- Portfolio/cases with specific results.
- Understanding of medical/hygiene products — preferred.
- Ability to work with data (analytics, optimization).
Collaboration format:
- Start — audit + action plan.
- Then — weekly reports and step-by-step implementation.
- Long-term cooperation possible.
Budget: ready to discuss after initial assessment.
How to apply:
Please send:
- A brief overview of your experience.
- 2–4 cases with results.
- Your proposed strategy for the first month.
- Estimated cost and timelines.