We are looking for a creator who will generate a technical task for illustrators and create ideas for clothing prints.
We need:
- Development of concept ideas for clothing prints according to current trends and preferences of the target audience
- Description of visual wishes for the prints for the understanding of illustrators for further creation.
- Coming up with names for the prints and creating descriptions of their meanings.
- Conducting an analysis of current trends in clothing print design (hoodies, t-shirts, sweatshirts)
From you, we need:
- A high sense of aesthetics and understanding of current cultural trends.
- Knowledge of Ukrainian culture, symbolism, and philosophy.
- Creative thinking and the ability to generate new ideas.
- The ability to work with descriptions and conceptualize ideas into verbal form.
Technical task (TT):
- Analyze the catalog of prints from the Starberry brand on the website, understand the direction and philosophy of the brand.
- Conduct research on the Ukrainian clothing market with prints, news, current issues, identify key trends and adapt them for creating prints.
- Create at least 10 new print concepts with detailed descriptions of visuals, names, and meanings. Present in the form of creatives, presentations, or in a way convenient for you. Consider adaptation for different types of clothing. Specify what the text will be, the font, colors. For better understanding of the TT by illustrators - create sketches or a technical drawing with placement.
1. General information:
- Client: Starberry clothing brand
- Assortment: Shorts, t-shirts, sweatshirts, t-shirt sets, basic t-shirts, printed t-shirts, and t-shirts with custom text.
- Target audience: Young people aged 18-35 who are looking for unique, stylish clothing with an emphasis on individuality, patriotism, humor, and modern trends.
2. Project goal:
To develop creative ideas for new prints that will be popular among the target audience. The ideas should reflect the uniqueness of the brand, consider modern trends, and align with the values of the clients.
3. Main tasks:
- 3.1. Develop 10 ideas for prints that reflect the style of the Starberry brand.
- 3.2. The prints should be relevant and correspond to current trends in fashion and culture.
- 3.3. Consider humor, patriotism, and individuality that are characteristic of the Starberry audience.
