Greetings,
We are a Ukrainian chair manufacturer. We have been dealing with retailers and wholesale distributors and realized that there is little benefit as they want to take goods without paying, set inadequate markups, and trade lackadaisically.
We have a small range of only 3 chair models. Therefore, we decided to base our strategy on the socket and seller from Allegro. Please do not judge harshly, I am not strong in marketing, and perhaps I am wrong.
My vision is as follows:
- set a minimum price, unmatched in the market
- enter promotions, sockets, OLX, and gradually start advertising
- set up Facebook and Instagram targeting - kitchen chair, office chair, plastic chair, cheap chair, etc.
- list on Google products
That's about it, perhaps a specialist has a different view.
Collaboration options: payment for the project or long-term cooperation, a percentage of sales.
I would like to understand the cost of work and advertising budget.
The minimum task is to sell 1000-2000 chairs per month.