Budget: 22000 UAH Deadline: 30 days
Zhan, hello
I work with marketing research for SaaS and B2B digital products, so I can get involved in your digital menu project for HoReCa.
I have reviewed the product description - there is already a good foundation: QR menu, delivery scenario, multilingualism, and clear logic for HoReCa. This is a strong MVP for entering the Israeli market.
To make the analysis as useful as possible for a real market entry, I would like to clarify 2 points:
- Are you currently focusing more on restaurants/cafes (dine-in), or is the delivery module also a priority right away?
- Are there already any pilot establishments in Israel, or is this completely the starting stage?
Regarding the task itself: I do not just provide a description of the target audience and competitors, but an applied marketing analysis that can be immediately turned into a landing page, offers, advertising bundles, and positioning.
What I will deliver:
- Target audience segmentation (2-4 key segments based on motivation, not just roles: owners, chain managers, small HoReCa, fast casual, etc.);
- Extended competitor analysis in Israel (MyShop, Hopa, LunchFlow, BITE TECH + additional players);
- Analysis of their positioning, weaknesses, and "gaps" in the product/communication;
- Formation of a counter-unique selling proposition for your product (where exactly you win and how it sells)
In the end - a foundation for marketing: what to write on the landing page, how to approach advertising, and what arguments will actually sell.