We are looking for a specialist who can readjust existing Google Ads campaigns and establish comprehensive SEO promotion to increase the number of applications and improve the visibility of the website.
Tasks
1. Readjustment of contextual advertising (Google Ads)
• Full audit of current campaigns.
• Updating the structure: dividing into categories (tiles, steps, bricks, window sills, etc.).
• Updating semantics: keywords, negative keywords, grouping.
• Creating new ads with the company's unique selling proposition.
• Optimizing bids, targeting, and display schedule.
• Setting up remarketing.
• Checking and correcting conversions in GA4.
2. SEO promotion of the website
• Website audit: technical, content, usability.
• Selection of semantic core and clustering of queries.
• Optimization of meta tags, headings, content.
• Improving internal linking.
• Implementing technical adjustments (speed, indexing, structure).
• Developing a plan for external promotion (links, directories, media).
• Regular monitoring of positions and traffic.
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Project goals
• Increase the number of applications from advertising and organic search.
• Increase CTR, decrease CPC and CPA.
• Improve the visibility of the website in Google.
• Growth of conversions from search and paid traffic.
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Requirements for the specialist
• Experience in Google Ads and SEO of 2–3 years.
• Real cases in the field of CONSTRUCTION MATERIALS—will be a plus.
• Ability to work with GA4, Tag Manager, Google Search Console.
• Communicative and clear deadlines.
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Expected results
• Optimized advertising campaigns with a clear structure.
• Reduction of non-target traffic and improvement of budget efficiency.
• Improved positions of the website for key commercial queries.
• Stable growth of organic and advertising traffic.